Marketing Manager Position Available In Caddo, Louisiana

Marketing Manager Shreveport Regional Arts Council – 3.5 Shreveport, LA Job Details Full-time $40,000 – $45,000 a year 18 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Professional networking Adobe Photoshop Copywriting experience (3-5 years) Management Experience in non-profits Salesforce Graphic design experience (3-5 years) Adobe Illustrator Mid-level Microsoft Office Adobe Creative Suite 3 years Graphic design Editing experience (3-5 years) Driver’s License Marketing experience (3-5 years) Communications Adobe InDesign Communication skills Marketing Editing Copywriting Full Job Description Shreveport Regional Arts Council

MARKETING AND PROMOTIONS MANAGER

General Description:

The Marketing Manager is responsible for overseeing all marketing, revenue generating and public relations efforts of Shreveport Regional Arts Council (SRAC), and its programs including artspace, ArtBreak, Christmas in the Sky, , Caddo Common Park, Central ARTSTATION, Artist services, Public Art, Bakowski Bridge of Lights,, as well as ongoing and special projects, websites, social media, and events.

Responsibilities :

Overall responsibility is to manage and execute the marketing of SRAC, its programs and projects by creating promotional materials, working with local and regional media including digital media, and implementing marketing duties to maximize positive visibility and exposure. Specific Responsibilities include but are not limited to: Help create and maintain cohesive SRAC branding for all projects and programs. Create, write and execute all marketing and publicity including Press Releases, Public Service Announcements (PSAs), advertising copy, direct mail, email, promotional materials, invitations and posters. Manage marketing and promotional projects with Printers, as well as media: Billboards, THE

TIMES, THE SB ADVOCATE, SB MAGAZINE, 318FORUM NEWS, KTBS-3, KTAL-6, KSLA -12, FOX NEWS, RED RIVER

RADIO and others. Build marketing and programming opportunities for all SRAC projects and programs to maximize visibility, exposure, attendance and return on investment. Oversee the Marketing of all SRAC Programs and Services to include the planning, design, and production of Marketing Materials targeted to a variety of

Audiences:

General Public; Artists & Roster Artists; Target Audiences associated with Shreveport Common; and Target Audiences associated with Christmas in the Sky Create and support mission-driven opportunities for generating revenue, such as driving sponsorships through website sales, online ticket sales, or driving business for rentals/catering at artspace, Central ARTstation, or the Kat Towers. Analyze all programming and its marketing to maximize target audiences. Manage, update, and expand all SRAC websites, social media, and email communications: Shrevearts.org, artspace, ArtBreak, Bakowski Bridge of Lights, and Christmas in the Sky. Send weekly email blasts to our database of upcoming events .

Software:

Mailer Lite – provide statistics on openings/clicks. Send monthly email blasts to artists promoting upcoming Art opportunities. Work with the Executive Director to determine who will “speak” for SRAC at Press Events, Programming when the Press arrive for an interview, and Broadcast interviews or feature stories. Attend all media meetings & interviews. Provide Live Photo Documentation and Live Promotion during SRAC events, programs, and services. Produce photo documentation for Grant fulfillment, as well as for other documentation purposes. Coordinate updates to NWLA Artists Directory (Culturalyst). Work closely with Board marketing chairs, fund development committee, board members and volunteers on marketing endeavors. Work with SRAC Staff to coordinate all Marketing & Promotions for SRAC Events and programs. Work with Planning and Resource Development Staff and/or Liaison to align and support campaigns. Negotiate contracts with media, print and marketing vendors, advertising agencies, partners, etc. Graphic Design of all promotional materials. Create events and projects that serve as Marketing Vehicles. Other Duties as assigned.

Requirements :

Excellent marketing, advertising, graphic design and website management skills.

Required Skills and Knowledge:

Proven marketing management knowledge base. Proven Graphic Design Skills. Proven copywriting, editing, news release, PSA and development of marketing material skills required. Must be able to engage people to strategize solutions and break-down actions into steps to move forward. Excellent people skills including excellent written and verbal communication.

Microsoft Office & Adobe Creative Suite:

Photoshop/Illustrator/Indesign. Must be able to work in a fast-paced, multi-project, deadline-driven environment. Must create and maintain excellent relationships with the media. Must have valid driver’s license, reliable transportation, and good driving record. Must be flexible to work long hours including some nights and weekends.

Qualification Standards:

4-year college degree preferred: Marketing, Design or Communications degree. 3 + years proven community marketing experience. Must pass a background check.

Reports To:

Executive Director Job Type:

Full-time Pay:

$40,000.00 – $45,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Schedule:

Monday to Friday Weekends as needed

Work Location:

In person