Product Marketing Manager Position Available In Essex, Massachusetts
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Job Description
Job Listing ID:
4291412
Job Title:
Product Marketing Manager Application Deadline:
Open Until Filled
Job Location:
Salem
Date Posted:
06/14/2025
Hours Worked Per Week:
Not Provided Shift:
Not Provided Duration of Job:
Either Full or Part Time, more than 6 months You may contact this employer directly.
(Obtain the contact information to print or add to your jobs.)
Job Summary:
Job Title:
Product Marketing Manager Location:
Remote or New York City, NY About this
Role:
•
MUST HAVE ADVERTISING TECHNOLGY EXPERIENCE TO BE CONSIDERED
It’s an exciting time to be at Comscore. As a leading data company, we power the media and advertising industry with trusted insights across content, audiences, and campaigns. From planning to performance, our data fuels smarter decisions and stronger connections for brands, agencies, publishers, and platforms. Comscore’s Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of data solutions. As a growing function within the Marketing organization, you will partner closely with commercial, product and marketing teams to develop product positioning, define go-to-market strategies, drive commercialization efforts and accelerate adoption and usage of Comscore offerings. In this role you will play a crucial role leading the product commercialization process. You will perform product positioning, own go-to-market strategies for product and feature rollouts, spearhead competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment-and help our customers meet and exceed their goals. This role could be a great fit if you love shaping how products connect with customers, solving problems creatively, and balancing big-picture strategy with hands-on execution. If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for telling stories with data, we’d love to hear from you.
What You’ll Do:
Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan. Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking. Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy. Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape. Partner closely with brand marketing in developing market-facing narrative, ensuring accurate product positioning and proof points. Develop competitive analysis resources, including battlecards, competitor grids and positioning maps
What You’ll Need:
3-5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products Strong understanding of the ad ecosystem holistically, across all formats and channels Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement Experience building and executing marketing and go-to-market plans and campaigns Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concise…
Job Classification:
Marketing Managers Access our statewide or regional occupation report for more information about wages,
employment outlooks, skills, training programs, related occupations, and more. Compensation
Salary:
Not Provided Job Requirements
Experience Required:
See Job Summary
Education Required:
None
Minimum Age:
N/A Gender:
N/A
