Product Marketing Manager – Immunology Position Available In Essex, Massachusetts

The role… We are looking for a results-driven Product Marketing Manager to join our Global Marketing team, reporting to the Associate Director of Product Marketing. This critical role is responsible for defining and executing the go-to-market strategy, positioning, and messaging for our portfolio of antibody-based products. The Product Marketing Manager will lead efforts to optimize our existing immunology portfolio, launch new products, and drive market leadership through integrated, aligned marketing campaigns. This position requires an in-depth understanding of market dynamics, customer needs, and the competitive landscape. The ideal candidate will have a proven ability to drive awareness, adoption, and revenue growth in the life sciences industry. Collaborating with R D, sales, and global marketing teams, the Product Marketing Manager will focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader. You’ll have the opportunity to…

Portfolio Strategy & Expansion:

Develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications. Identify high-growth segments and emerging trends within the immunology portfolio through in-depth customer, market, and competitor analyses. Partner with R D and Strategic Marketing to define product requirements and drive the successful development of new solutions. Build robust business cases for immunology portfolio expansion, including market opportunity assessments and revenue projections.

Market Analysis & Competitive Intelligence:

Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings. Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics. Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts. Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis.

Product Marketing Strategy, Campaign Development & Execution:

Create and implement a strategic product marketing plan (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth. Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments. Develop strategies to engage customers, gather feedback, and foster relationships with key opinion leaders (KOLs) and industry influencers. Engage with customers to gain insights and validate product messaging and positioning. Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives. Collaborate with Marketing Communications & Regional Marketing to leverage multimedia, social media, and digital marketing strategies to enhance awareness and generate high-quality leads, as well as monitor and optimize the performance of marketing activities.

Sales Enablement & Collaboration:

Partner with sales teams to develop and regularly deliver training, tools, and resources that drive customer engagement and conversion. Create sales enablement materials, including product training, competitive insights, and objection-handling guides, to effectively communicate product benefits and value propositions. Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.

Performance Tracking & Reporting:

Define KPIs and success metrics to evaluate the effectiveness of product marketing initiatives. Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership.

Qualifications:

Who you are and what you bring to the team…

Education:

Advanced degree (PhD, Masters) in life sciences or a related discipline (immunology, cell biology, molecular biology) Professional Experience 3+ years of product marketing experience in the life sciences industry, with a demonstrated ability to drive portfolio growth and market leadership. Experience in portfolio strategy, new product commercialization, and the execution of marketing campaigns that drive growth in competitive markets.

Technical Expertise:

Understanding of reagent antibody technologies and their applications in key research areas such as proteomics, flow cytometry, immunoassays, immunohistochemistry (IHC), and high-throughput screening. Familiarity with antibody production, validation, and quality standards, including recombinant, monoclonal, and polyclonal antibody development. Knowledge of current trends in immunology

Skills:

Strong strategic and analytical thinking, with a customer-focused approach to identifying and addressing market needs. Proficiency in digital marketing platforms, CRM systems, and automation tools (HubSpot, Salesforce) to drive targeted campaigns and lead generation. Exceptional ability to manage multiple projects in dynamic and fast-paced environments. Expertise in market research, segmentation, and competitive analysis to identify opportunities and craft differentiated strategies. Excellent communication skills, with the ability to simplify complex scientific concepts for diverse audiences, including internal stakeholders and customers. Ideally, you have… An MBA or equivalent business qualification is preferred. Expertise in reagent antibodies or related products is highly preferred, including experience in their commercialization and applications. Physical Conditions/Physical Requirements Typical office environment with ~20% travel (Domestic ∬ernational)