Partner Senior Marketing Manager Position Available In Middlesex, Massachusetts

Partner Senior Marketing Manager Job Category:

Marketing Location:

US – Massachusetts – Waltham

• Meet Our Team:

• Pega is a low-code platform for AI-powered decisioning and workflow automation that empowers the world’s leading organizations to unlock business-transforming outcomes with real-time optimization.

Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. At Pega, we foster a people-centric culture that values collaboration, innovation, and agility, offering our employees a hybrid work environment with exceptional work-life balance. We are seeking a strategic and experienced Partner Senior Marketing Manager to lead the creation and execution of a strategic marketing plan with AWS, driving marketing initiatives that enhance our robust partner ecosystem and accelerate mutual growth opportunities. This role will be instrumental in supporting Pega’s go-to-market strategy, serving as the primary marketing orchestrator for AWS partnership marketing activities, ensuring seamless collaboration between Pega and AWS teams to maximize pipeline generation, campaign effectiveness, and market penetration.

• Picture Yourself at

Pega:

• As our Partner Senior Marketing Manager, you’ll play a crucial role in expanding Pega’s market reach through a significant strategic partnership while helping our partner ecosystem achieve their business objectives.

You’ll be at the intersection of technology innovation and business strategy, working with some of the most forward-thinking individuals in the industry to drive digital transformation initiatives. This position offers the unique opportunity to shape how Pega collaborates with its partner ecosystem while contributing to the success of enterprises worldwide as they Build for Change®. The successful candidate will be instrumental in establishing Pega as a preferred AWS partner across multiple industry verticals and solution areas.

• What You’ll Do at

Pega:

• Strategic Partnership Marketing + Execute against the joint GTM strategies across AWS’s Build, Market, and Sell motions in alignment with the Strategic Collaboration Agreement + Coordinate with AWS Global Alliance teams, AWS Industry and Solution Leaders, Pega’s partner ecosystem and regional field teams (EMEA, APJ&I and the Americas) to identify, develop and deliver targeted joint marketing campaigns to clients and prospects + Support the development and execution of co-selling sprints through relevant marketing Marketing Asset Development & Management + Design and implement joint marketing campaigns that align Pega’s brand with AWS to build mindshare in key offerings + Collaborate with AWS marketing teams on co-authored technical blogs, thought leadership pieces, and AWS website content, in addition to managing AWS partner presence on pega.

com + Coordinate participation in AWS-led marketing initiatives including Generative AI Executive Video Recording Series and startup-specific campaigns + Develop Pega-led targeted campaigns with AWS support for specific solutions including vertical industry solutions + Lead the creation of marketing collateral, sales enablement materials, and co-marketing assets for Pega’s partner sales teams in relation to our partnership with AWS + Oversee Partner Marketing Development Funds (MDF) allocation and utilization to maximize campaign effectiveness Event & Campaign Execution + Plan and execute client events, webinars and digital marketing campaigns that showcase our partnership with AWS – including our presence at

AWS Re:

Invent + Coordinate exclusive sponsorship opportunities for Pega events, including our flagship conference PegaWorld and regional client events + Develop and manage social media strategies, press releases, and other marketing communications that align with Pega’s branding guidelines Partner Relationship Management and Cross-Functional Coordination + Serve as the primary marketing lead for AWS both with AWS and within Pega + Work closely with the dedicated AWS Campaign Manager to define, build, and track campaign performance and reporting across Pega and AWS platforms + Partner with our Partner ecosystem, Marketing function and AWS to deliver successful programs, campaigns and events jointly with AWS + Collaborate with cross-functional teams to ensure marketing activities align with business objectives and partner success metrics Performance Management and Reporting + Track and report against joint GTM scorecard KPIs including opportunity registration, marketplace performance, and demand generation leads + Monitor and analyze partner marketing campaign performance, providing insights and recommendations for continuous improvement and to optimize future partnership investments + Provide quarterly progress reports to executive leadership and AWS counterparts

• Who You Are:

• Professional Experience + You possess 7+ years of partner marketing experience, preferably with hyperscaler partnerships (AWS, Google Cloud, Microsoft Azure) + You have a proven track record managing complex B2B marketing campaigns and co-sell programs + You demonstrate experience with enterprise software sales cycles and technical solution marketing + You have a background in multi-channel B2B marketing teams within enterprise software/SaaS environments Technical & Strategic Skills + Deep understanding of B2B SaaS ecosystems and partner marketing strategies + Excellent project management capabilities with experience managing multiple campaigns simultaneously + Strong analytical skills with ability to translate data insights into actionable marketing strategies + Proficiency in marketing automation platforms, CRM systems, and digital marketing tools Core Competencies + Strong project management skills with ability to coordinate across multiple stakeholders and time zones + Excellent communication and presentation skills for executive-level interactions + Analytical mindset with experience in performance measurement and ROI analysis + Ability to work in fast-paced, ambiguous environments with changing priorities + Cross-cultural collaboration skills for global partnership management •

What You’ve Accomplished:

• + Bachelor’s degree in Marketing, Business, Communications, or related field + Experience with low-code platforms, AI-powered solutions, or workflow automation technologies + Previous experience working with ISV partnerships or technology alliance programs + Familiarity with enterprise software sales cycles and B2B customer journey mapping

• Pega Offers You:

• + Opportunity to work with cutting-edge AI and low-code technology that’s transforming how enterprises operate + Collaborative, people-centric culture that values innovation and professional growth + Hybrid work environment supporting excellent work-life balance + Access to comprehensive benefits package and career development opportunities + Chance to work with global partners and contribute to strategic business outcomes #LI-DV1

Job ID:

22206It is Pega’s policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.

https:

//www.pega.com/about/careers/equal-employment-opportunity