Senior Product Marketing ManagerNew Position Available In Suffolk, Massachusetts

New
Senior Product Marketing Manager
Boston, MA Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Later is looking for a highly creative and strategic product marketer to join our marketing team. As the connective tissue between our Product, Marketing, Revenue and Success teams, you’ll bring new capabilities and campaigns to market, driving awareness and engagement at scale. As the Senior Product Marketing Manager, you are the conduit between Product and Marketing teams – helping people discover and love Later. You contribute to every facet of the product’s journey. From influencing the product roadmap, determining positioning and messaging, developing the go to market plans and execution, you help shape the product and help grow a loyal customer base. This is a multi-faceted role where you will work cross-functionally with our Content, Creative, Growth, Customer and Product teams. Reporting to the Director of Product Marketing, this highly visible and impactful role will be critical to the growth of our company.
What you’ll be doing:
Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams
Develop and refine product positioning based on customer research and product vision, partnering with the Product team
Create core messaging aligned to our customers’ and prospects’ needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ’s, website pages, playbooks, and more
Bring products to market with innovative and effective launch plans. Ensure complete, timely and accurate communication, particularly around production schedules, between Product and Marketing teams.
Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Later’s value propositions to customers and prospects to help build a pipeline for our sales teams, as well as drive adoption and retention
Partner with our Enablement team to help our sales teams understand our product, services and solution narrative
Partner with Competitive Intelligence to deliver deep competitive insights at the company and product level to be used in product decision making.
Leverage marketing insights and customer data to better understand our customers and represent the voice of the customer.
Mentor and develop other members of the product marketing team.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
6+ years of marketing experience with 5 specifically in product marketing
Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
Scrappy, “do-what-it-takes” attitude and a bias for action
Excellent people and project leadership skills. A proven track record launching new products and campaigns
Track record of successfully collaborating with and influencing product management, revenue and marketing teams
Exceptional written and oral communication skills
Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
Bachelor’s degree or demonstrated professional equivalent skill

Bonus Points:

Experience at a high growth Software-as-a-Service or technology company, or marketing agency
Advanced degree such as an MBA
How you work: You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
You share insights to help the team stay ahead and make informed decisions.
You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$140,000 – 170,000 #LI-Hybrid