Sr. Director, Consumer Marketing – Dermatology Position Available In Suffolk, Massachusetts

Job Description:

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Job Description About the role:

JoinTakeda as the Senior Director of Consumer Marketing where you willbe a champion of Takeda’s culture and values while leading theoverall strategic direction and performance management for a newproduct launch. You will collaborate closely with cross-functionalteams and executive leadership to develop and execute strategiesthat ensure maximum success. You will report to the Vice President,U.S. Dermatology Franchise.

How you will contribute:

Lead andcreate consumer marketing capabilities for the dermatologyfranchise, which include leading launch strategy development,go-to-market strategy, and tactical planning for new productlaunch. Evaluate and identify patient market related to therapeuticarea and key needs for activating patient/physician discussionrelated to the brand and disease. Own the understanding of thepatient journey and develop patient-specific positioning statementfor the brand and the patient-centric message architecture andlanguage to convey brand place in the treatment class. Ensurealignment with overall brand strategy and healthcare professional(HCP) brand initiatives, and partner with the HCP brand lead toinform inclusion of patient perspective. Leverage insights toinform patient segmentation and channel preferences. Lead strategyand execution of direct to consumer (DTC) advertising for diseaseeducation, brand awareness, acquisition, and conversion initiativesthrough a variety of channels which may include customerrelationship management (CRM), direct marketing, in-office, print,search engine marketing (SEM), digital media, mobile, and broadcastTV. Lead media planning and external media agency. Partner withAnalytics & Insights to distill insights, validate businessopportunities, and optimize omni-channel marketing mix for patient,balancing investment and monitoring return on investment (ROI) ofindividual tactics. Identify critical elements forinitiatives/promotions designed to drive desired patient behaviorchange. Align plans with HCP strategy to ensure consistency andidentify efficiencies and need for communication to various fieldroles or external partners. Evaluate the effectiveness of campaignstrategies through campaign measurement and metrics development toensure a positive ROI and achieve brand objectives. Align directreport responsibilities to brand strategy development needs andorganizational structure. Guide development of staff members inmarketing expertise, organizational awareness and exposure, andcareer development Support Plan process with input on expectedimpact of patient programs on the P&L for brand/franchise

• including patient support programs, DTP and DTC efforts. Overseethe planning and execution of patient advisory boards aligned toneeds for insights and modification of strategy & supports and/orleads engagement with advocacy groups
• also fostering partnershipwith GEA activities related to those organizations.

Managesignificant opex spend budget.

Minimum Requirements/Qualifications:

Required :

Bachelor’s degree 12 years of commercial pharmaexperience, including significant consumer/DTC marketing experiencewith 5 years in leadership level positions with increasingresponsibilities. Deep understanding of patient journeys,communication channels, and tactic design. Extensive experience inmarketing strategy and tactic planning with an ability tocommunicate ideas to internal partners and external agencies.

Experience in leveraging data and analytics to distill insights anddrive data-based decision making. Consumer marketing experiencewith experience in media, including digital marketing, with theideal candidate having broadcast and media planning leadershipexperience. Demonstrated leadership traits with an ability tomentor team members, collaborate effectively, and positivelyinfluence decisions. Strategic Planning and Implementation

• Ability to develop an overall marketing strategy and oversee theimplementation of the strategy. People Development
• Ability toassess strengths and development areas of staff members and providesuggestions for development. Budgeting
• Ability to create andmaintain an accurate budget for department expenses.

Desired :

MBAPharma and/or consumer packaged goods industry experienceCommercial pharma experience in Psoriasis, including an in-depthunderstanding of the disease state, treatment paradigms, and futuretrends New product launch experience Understanding of social mediaplatforms and their application Public/Media Relations

• Ability todirect public relations policies to develop public interest andunderstanding towards Takeda Takeda Compensation and BenefitsSummary We understand compensation is an important factor as youconsider the next step in your career.

We are committed toequitable pay for all employees, and we strive to be moretransparent with our pay practices.

For Location:

Boston, MA U.S.

Base Salary Range:

$205,100.00

• $322,300.

00 The estimated salaryrange reflects an anticipated range for this position. The actualbase salary offered may depend on a variety of factors, includingthe qualifications of the individual applicant for the position,years of relevant experience, specific and unique skills, level ofeducation attained, certifications or other professional licensesheld, and the location in which the applicant lives and/or fromwhich they will be performing the job.

The actual base salaryoffered will be in accordance with state or local minimum wagerequirements for the job location. U.S. based employees may beeligible for short-term and/or long-termincentives. U.S.basedemployees may be eligible to participate in medical, dental, visioninsurance, a 401(k) plan and company match, short-term andlong-term disability coverage, basic life insurance, a tuitionreimbursement program, paid volunteer time off, company holidays,and well-being benefits, among others. U.S.based employees are alsoeligible to receive, per calendar year, up to 80 hours of sicktime, and new hires are eligible to accrue up to 120 hours of paidvacation. EEO Statement Takeda is proud in its commitment tocreating a diverse workforce and providing equal employmentopportunities to all employees and applicants for employmentwithout regard to race, color, religion, sex, sexual orientation,gender identity, gender expression, parental status, nationalorigin, age, disability, citizenship status, genetic information orcharacteristics, marital status, status as a Vietnam era veteran,special disabled veteran, or other protected veteran in accordancewith applicable federal, state and local laws, and any othercharacteristic protected by law. Locations Boston, MA Worker TypeEmployee Worker Sub-Type Regular Time Type Full time Job Exempt YesIt is unlawful in Massachusetts to require or administer a liedetector test as a condition of employment or continued employment.

An employer who violates this law shall be subject to criminalpenalties and civil liability.