Marketing Director(Dental) Position Available In Worcester, Massachusetts

Marketing Director(Dental) Groe Advisors LLC Sterling, MA 01564 • Hybrid work

Position:

Dental Marketing Director Location:

Hybrid-Remote (Eastern or Central Time Zone Required)

Travel:

Consistent travel required based on organizational needs

Overview :

We are seeking an experienced and results-driven Dental Marketing Director to lead and execute strategic marketing initiatives for our growing dental organization. This is a hands-on leadership role responsible for driving patient acquisition, managing digital marketing strategies, and overseeing a small but growing marketing team. The ideal candidate will have extensive experience in the dental industry, a strong understanding of fee-for-service marketing, and a proven track record of delivering measurable growth through effective campaigns.

Key Responsibilities:

Develop, manage, and optimize comprehensive patient acquisition strategies Oversee and execute all PPC (Pay-Per-Click) campaigns, SEO strategies, and digital advertising efforts Monitor and analyze all marketing KPIs to measure success and identify areas for improvement Utilize the ADIT platform for marketing automation, campaign tracking, and performance optimization (strongly preferred) Manage and lead two current marketing team members, with the potential to grow the department Execute marketing efforts for continuing education events and manage specialty B2B marketing strategies Support and enhance fee-for-service marketing efforts with minimal insurance participation Provide oversight and make minor updates to website platforms (knowledge of website hosting and basic editing required) Collaborate with internal stakeholders and external vendors to maintain brand consistency and messaging Participate in regular travel to support practice-level marketing initiatives, events, and meetings

Qualifications:

Minimum 5+ years of marketing experience in the dental industry (required) – applicants without dental marketing experience will not be considered for this opportunity. Proven track record in digital marketing, lead generation, and ROI-focused campaign management Demonstrated ability to manage PPC campaigns, track KPIs, and execute SEO strategies Strong understanding of marketing strategies for fee-for-service practices Experience with ADIT or similar dental marketing platforms (preferred) Background in B2B marketing and coordinating continuing education events is a plus Familiarity with website CMS platforms and the ability to make basic website updates Bachelor’s degree in Marketing, Communications, or related field strongly preferred Ability to thrive in a hands-on role where implementation and execution are key to success Strong organizational, communication, and leadership skills

Job Type:

Full-time Benefits:

401(k) Dental insurance Health insurance Paid time off

Schedule:

8 hour shift Day shift Monday to

Friday Work Location:

In person