Director, Marketing, Digital Products Position Available In Kennebec, Maine

Director, Marketing, Digital Products at Otsuka America Pharmaceutical Inc. in Augusta, Maine, United States Job Description About Otsuka Precision Health Otsuka Precision Health is a health experience company that brings personalized care within reach through products and services for mental and physical well-being. Combining the power of human interaction with technology, we tailor solutions to support individual health needs and improve how people engage. Data is the cornerstone of our platform, connecting people and partners and strengthening our collective impact on total healthcare. Guided by our mission, we think big and dare to do things differently to build the future of healthcare we want to experience in our own lives. If you’re interested in shaping OPH’s approach to health, we want to hear from you. About This Team The Health Experience team is the commercialization and performance engine of our organization, dedicated to transforming the way people engage with their health. We drive the success of digital products and health experience services ensuring they deliver meaningful impact for individuals while enhancing the broader healthcare ecosystem. Through strategic execution, customer engagement, and continuous iteration we create solutions that improve access, experience, and outcomes, ultimately shaping a more connected and person-centered future. About This Role Digital therapeutics are redefining mental health treatment, and we need a Director of Marketing who is both a strategic thinker and hands-on executor. This role is not just about managing agencies

• it’s about doing the work: developing campaigns, executing marketing strategies, analyzing data, and driving measurable impact. This role will lead our commercialization strategy, patient and provider engagement efforts, and digital marketing initiatives. It will also be responsible for ensuring that digital therapeutics are seen, heard, and adopted
• from compelling brand storytelling to creative execution across various channels.

If you’re ready to roll up your sleeves and build something transformational in digital therapeutics, we want to hear from you! Responsibilities of this role include, but are not limited to: + Develop and execute multi-channel marketing strategies to drive HCP and patient awareness, engagement, and adoption. + Lead product positioning, messaging, and branding

• creating assets and campaigns that resonate with target audiences. + Own digital marketing initiatives and optimize for performance. + Create content and materials directly (copywriting, presentations, campaign assets) while leveraging agencies as an extension
• not a crutch.

+ Analyze data and insights to inform decision making and iterate quickly on marketing programs. + Execute on the go-to-market plan for the U.S. + Work cross-functionally with the field teams, medical, and product teams to ensure a seamless experience from awareness to adoption. + Drive customer targeting as well as patient and HCP engagement by partnering with cross-functional stakeholders. + Manage budgets responsibly, prioritizing high-impact initiatives and ensuring fiscal discipline. + Develop and execute KOL strategies for positive WOM. + Work with field-facing teams to master the voice of the customer, competitive positioning, and the needs of the sales team to energize market differentiation and rapid adoption and growth. + Lead small team of marketers to deliver on marketing tactics and deliverables. + Develop actionable, data-driven insights, in partnership with the primary and secondary insights team to inform product and marketing strategy. + Partner with the product teams to identify ideas and solutions that continuously optimize the user experience (UX).

EXPECTED TRAVEL + 30

% (domestic, onsite/F2F)

REQUIRED QUALIFICATIONS

+ Bachelor’s degree in marketing, business, healthcare, or a related field required; advanced degree preferred. + Minimum of 5 years of marketing experience required + Hands on experience designing and executing direct-to-consumer marketing campaigns + Demonstrated abilities executing omnichannel campaigns, with deep expertise in digital media (e.g. social media, programmatic, in-game placements, etc.) + Experience working within matrix organizations with diplomacy and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management + High emotional intelligence and self-awareness, with the ability to effectively influence and align cross functional stakeholders + Professional maturity to effectively gain alignment to novel, non-traditional commercialization approaches + Strong business acumen, including analytic capability to build compelling business cases supporting marketing investment recommendations + Strong written and oral communication skills + A collaborative, self-starter who relishes rolling up their sleeves and can drive projects from inception to execution + High intellectual curiosity and learning agility + Self-reflection and self-motivation to operate independently + Organized with attention to detail and quality + Ability to grasp and translate product features into customer benefits

PREFERRED QUALIFICATIONS

+ Hands-on marketer who thrives in execution and strategy + Experienced in marketing (digital health, consumer, healthcare) with a deep understanding of HCP and patient engagement + Skilled in content creation, digital marketing, and data-driven decision-making + Comfortable operating in an agile, fast-moving environment, prioritizing impact + Passionate about improving patient outcomes and making a meaningful impact in mental health + Start-up experience preferred About Our Culture As we work to develop solutions that enhance peoples’ lives, we also work to care for our teammates’ professional and personal growth and well-being.

GROWTH & DEVELOPMENT

As a member of our team, we see your growth and learning as being critical for an individual career. We will work with you within your first 30 days to establish a growth path that aligns your aspirations with ours.

CORE COMPETENCIES

+ Accountability for Results

• Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. + Strategic Thinking & Problem Solving
• Make decisions considering the long-term impact to customers, patients, employees, and the business. + Patient & Customer Centricity
• Maintain an ongoing focus on the needs of our customers and/or key stakeholders. + Impactful Communication
• Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. + Respectful Collaboration
• Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals. + Empowered Development
• Play an active role in professional development as a business imperative.

Disclaimers & Statements This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka Precision Health reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a resul