Director Strategic Content Position Available In Kennebec, Maine

Director Strategic Content at Highmark Health in

Augusta, Maine, United States Job Description Company :

Highmark Health Job Description :

JOB SUMMARY

This role is responsible for shaping, integrating, and optimizing our company’s content efforts for external customer audiences (employers, brokers, and members/prospects/patients) to tightly align with Highmark Health’s mission and vision, centered on delivering remarkable health experiences, freeing people to be their best and a world where everyone embraces health. Also responsible for linking content strategies to brand strategies, to optimize content’s impact on growing brand awareness and consideration as well as acquisition, engagement, and overall business growth . This role must be an effective influencer and consultant to, and relationship builder with leaders in marketing, business functions, other support functions that develop communications, as well as external stakeholders and vendors. As a direct leader of a small team, this role is responsible for providing leadership, guidance, oversight, and growth and development opportunities to enterprise content management team members. Serves as primary consultant and leads the development of enterprise content strategy, which includes content frameworks, messaging, and stories, as well as content creation and management capabilities. Defines key themes, messaging pillars, and content formats across channels. Plans long-term content and editorial calendars. Works collaboratively with teams in Highmark’s in-house agency, as well as teams from brand, line-of-business marketing, engagement and retention marketing, media, digital product, and corporate communications teams to develop and/or version content in alignment with the content strategy. Works collaboratively with agency operations, marketing operations, production, and IT teams to develop and execute content processes and tools to establish highly efficient approaches to content development and dissemination.

ESSENTIAL RESPONSIBILITIES

+ Servesaskeymemberof Marketing and Experience department’sleaderteam,contributingtoannualstrategic plans, departmental wide education and development efforts, and other department-wide initiatives + Demonstrates an intimate understanding of the organization’s strategic direction, operations, needs of employees/stakeholders, and goals + Partners with executive leadership and other marketing and communications teams to develop effective enterprise content strategies driven by the mission, vision, and brands, including communications and messaging frameworks and approaches, enterprise-level content, messaging to connect existing content to broader content strategies + Develops a connected/integrated content strategy aligned with business goals, audience needs, and brand positioning. + Defines key themes, messaging pillars, and content formats across channels. + Plans for and effectively uses qualitative, quantitative, Voice of the Customer, and data insights to inform strategies + Uses segmentation data, mindset data, and/or personas to inform content strategy and/or content deliverables + Analyzes customer journeys to align content with each stage + Stays updated on industry trends, competitive content strategies, and emerging platforms + Together with other marketing leaders, collaboratively develops channel strategies and frameworks for content that drive consistent storytelling and support and support for business goals(Channels include digital/web, paid display and social, digital video, linear and connected tv, direct mail, print, and member journey touchpoints such as customer services and care management) + Supports line of business marketing teams with adoption of new content vision and channel approaches, and helps them work through change management processes + Partners with marketers and digital product developers who generate campaign content to ensure the content is developed to align with the enterprise content strategy + Serves as one of the Marketing and Experience organization’s lead consultants and advisors for external content, ensuring communications developed by marketing strategy teams meet their brand’s enterprise content vision + Effectively leads through influence other enterprise functions who play a role in creating and/or managing content to drive alignment of the enterprise content strategy + Owns the content strategy maturity model and partners with other leaders from Marketing and Experience and IT to advance content capabilities + Contributes business requirements for content management to MarTech roadmaps + Plans, develops, launches, and drives adoption of tools for managing content such as long term content roadmaps and editorial calendars + Owns the KPIs for the content strategy and develops recommended reporting strategy to senior and executive leadership. Oversees communication benchmarking, best practices, and trends for enterprise content + Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching anddevelopment,rewardsandrecognition,performancemanagementandstaffproductivity.

Plan,organize,staff,directand control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority. + Plan,organize,staff,anddirectthestrategicoperationsoftheteam,anddevelopandimplementpolicies,guidelines,and programs as necessary. + Other duties as assigned or requested.

EDUCATION

Required + Bachelor’s Degree Substitutions + 6 years of related and progressive experience in lieu of Bachelor’s degree Preferred + None

EXPERIENCE

Required + 10 years in Health Care, Health Insurance, Information Technology and/or large corporate communications

To Include:

+ 7 years of managing large communication programs in corporate environments, as well as an internal and/or external spokesperson + 7 years with change management communications + 5 years of demonstrated leadership capabilities Preferred + None LICENSES or

CERTIFICATIONS

Required + None Preferred + None SKILLS + Hasacharismatic,creative,andpositiveworkethic,inspiresothers,andmodelstheorganizationscorebehaviors. Passionate about leadership, advocating for and developing their team, and growing individuals to be their best + Demonstrates strong strategic acumen + Demonstratesexceptionalwrittenandverbalcommunication skills + Extensiveknowledgeofstrategiccommunications,engagement,andplanning skills + Analytical and problem solving skills, particularly with redesigning processes to increase speed to market and quality + Successfully partners in a heavily matrixed environment + A proactive self-starterwiththeabilitytoworkunderpressureinafast-pacedenvironmentindependentlyorwithateam + Comfortable with ambiguity and developing new strategic approaches + Actively engaged in building relationships with leaders, employees, and stakeholders + Exceptionalconflictresolutionandnegotiation skills + Outgoing and confident member who can speak up independently with creative and purposeful communication strategies + An understanding of effective change management methodologies + Understanding of health care nomenclature desired Language (Other than English):

None Travel Requirement:

0% – 25%

PHYSICAL, MENTAL

DEMANDS and

WORKING CONDITIONS

Position Type Office-based Teaches / trains others regularly Frequently Travel regularly from the office to various work sites or from site-to-site Occasionally Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required

Yes Lifting:

up to 10 pounds

Constantly Lifting:

10 to 25 pounds

Rarely Lifting:

25 to 50 pounds

Never Disclaimer: