Sr. Manager – Growth Marketing Position Available In St. Louis City, Missouri

Sr. Manager•Growth Marketing Tierpoint LLC United States, Missouri, St. Louis Jun 07, 2025 Sr. Manager•Growth Marketing
Job Locations US-MO-Saint Louis

ID 2025-2772

Category Marketing & Communications Department 740•Marketing Type Regular Full-Time Overview At TierPoint, we are technologists, trendsetters, explorers, and creative minds who like to push the limits of imagination. We are seeking others who share our passion for technology, possess a never-ending curiosity to learn new things, and work with cutting-edge technology. The Sr. Manager of Growth Marketing will connect the strategy and execution of demand generation activities to attract potential customers and nurture them through the sales funnel, including managing all aspects of campaigns from inception to launch, optimization, and ROI reporting. This role will be responsible for proactively suggesting campaign opportunities and delivering targeted campaigns across the customer journey spanning both inbound and outbound marketing efforts. You will frequently collaborate with Content Marketing, Digital Marketing, Field Marketing, Product Marketing, and Sales to identify campaign opportunities, support regional campaigns, and deliver strategic Account Based Marketing (ABM) plays. Responsibilities Develop and implement comprehensive B2B marketing campaign strategies aligned with TierPoint’s business objectives
Drive Account-based Marketing (ABM) programs with Sales leadership and field marketing teams that deepens and broadens relationships with target accounts.
Optimize campaign performance to meet business goals by using data and industry best practices to make campaigns and ABM programs more effective and efficient
Collaborate with Field and Product Marketing to create campaigns based on opportunities identified by Sales and Channel teams
Oversee and document campaign needs, project plans, and asset creation to ensure smooth collaboration with teams and partners for successful digital campaigns
Manage and improve campaign tactics across channels like display ads, direct mail, video, nurture, and social, while testing new channels to boost engagement and meet campaign goals
Collaborate with Marketing Operations and Demand Generation to create and manage email campaigns, including HTML builds, proofreading, following brand guidelines, and testing across platforms
Oversee the timely and budget-conscious execution of marketing campaigns, ensuring they meet or exceed benchmark KPIs while driving continuous improvement in campaign effectiveness
Responsibility for administration of ABM marketing tech stack, including Demandbase, Vidyard, Sigstr, Priority Engine, and Sendoso.
Provides quality internal and external customer service surrounding the Company values.
Other duties as assigned by manager Qualifications High level of familiarity with information technology and/or cloud computing.
Experience with ABM or Market Signal and Intent platforms a plus (e.g. Terminus, Demandbase, 6Sense, Folloze, Tech Target Priority Engine, ZoomInfo, Sendoso).
In-depth, hands-on experience with marketing campaigns and marketing automation tools, tactics, processes, and responsibilities; the buyer’s journey, ideal customer profiles & buyer personas, marketing technology, strategy, and customer experience.
Recent experience with digital marketing channels, including Search and digital advertising. Familiarity with SEO.
Experience with Google Analytics and BI tools (e.g., Tableau)
Experience with CRM software, Hubspot is preferred
Excellent verbal, written, and interpersonal skills
Ability to prioritize and organize effectively
Ability to work on multiple projects simultaneously
Ability to work both independently and with others
Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
Proficiency in using MS Office Suite and Windows-based computer applications
Periodic travel for team meetings is required Preferred Experience Prior experience particularly in the data center industry
Bachelor’s degree in Marketing, Digital Marketing or related field
Five or more years of experience in the tech industry in a digital marketing, ABM, or field marketing role. Working Conditions Remote or Office environment Pay Transparency
TierPoint is committed to practices that promote pay equity and transparency. We provide a compensation range for roles that may be hired in locations with pay transparency law requirements. It’s important to note the pay range may be narrower than displayed, as various factors are used to determine the offered compensation package including skill set, level of experience, geographic locations, and other relevant factors•i.e. budgetary requirements. Pay Range $101,000.00•$155,161.86 #LI-CG1 #LI-Remote