Email Marketing Manager Position Available In St. Louis, Missouri

Email Marketing Manager
HybridMarketingFull time
St. Louis, Missouri, United States

OVERVIEW

Description
Major Hollywood and independent movie studios have appointed Swank Motion Pictures, Inc. as their exclusive licensing and distribution partner to offer their box-office hits for public performance in non-theatrical markets (markets outside theaters). Swank represents Walt Disney Pictures, Warner Bros., Sony Pictures, New Line Cinema, Lionsgate, MGM, and many more!
A successful Email Marketing Manager at Swank Motion Pictures will play a crucial role in advancing our growing business by overseeing and executing outbound marketing emails for all sales markets. This position is responsible for creating, scheduling, and executing emails for both prospecting and customer retention campaigns, ultimately driving leads and customer engagement through effective email communication.
In this role you will be responsible for helping segment our databases to target emails to the right segments at the right time with the right messages. You will create engaging newsletters and analyze and report on campaign performance to continuously help improve the strategic direction of our email efforts. Your goal is to effectively reach each target audience, drive leads and customer engagement through email communication.
To be successful in this role, you must possess strong marketing, design and communication skills. A strong balance between visuals, messaging, targeting and testing is needed to be able to think rapidly on how to apply new insights to our messaging and content.

Responsibilities:

Email Campaign Management:

Create, implement, and launch an email marketing workflow process that increases efficiency and effectiveness in all markets
Develop and implement comprehensive email marketing campaigns, including email development, scheduling, testing, execution, and reporting
Develop and maintain a comprehensive email marketing calendar to ensure consistent coordination and timely execution of campaigns across all markets
Proofread emails for clarity, grammar, and spelling before sending out tests for review
Ensure templates are mobile-friendly and render well in main email clients (Outlook, Gmail, etc.)
Upgrade email templates using graphics, dynamic and personalized content, and map variables to drive versioning and customization of emails

Database and Segmentation:

Work with our CRM team to create and maintain dynamic email database segmentations for lead generation and customer outreach

Performance Analysis:

Monitor, analyze, and report on campaign performance metrics to measure effectiveness and suggest improvements to key stakeholders
Partner with the CRM team to create detailed reports and dashboards on email KPIs

Compliance and Best Practices:

Maintain compliance with data protection regulations
Stay informed on industry trends and emerging email marketing technologies to ensure strategies remain innovative and competitive
Ensure emails follow industry policies and best practices
Conduct A/B testing to optimize subject lines, content, CTAs, and send times for improved performance
Requirements
Proven experience in email marketing, with a strong portfolio of successful campaigns.
Proficient in database segmentation and dynamic list creation
Solid understanding of CRM integrations and proven success in developing, launching, and maintaining nurture email journeys
Skilled in auto-responder email creation and implementation
Keen knowledge of design and best practices for email marketing, with knowledge of HTML and CSS a plus
Proficient in multiple email marketing platforms, with experience in Dynamics 365 and HubSpot preferred
Experience in data hygiene and strong analytical skills with experience in leveraging data to drive decision-making
Ability to create images, design templates, and other email elements
Proven success in A/B testing for subject, content, and design
Excellent communication skills and ability to collaborate with cross-functional teams
Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously
Familiarity with email marketing compliance standards and regulations
5+ years of relevant experience preferred

Education:

Bachelor degree in Marketing, Advertising or a related field
Reports to the Senior Marketing Director. Works closely with all members of the marketing, design and production team. Regularly interfaces with various sales departments to achieve objectives.
Benefits
Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products 401(k) plan with employer match Competitive paid time off: vacation, personal time, holidays, and winter break Company sponsored volunteer & community outreach opportunities Organizational growth potential through our company sponsored online learning platform Hybrid work environment EOE, including disability and veterans