Marketing Director Position Available In St. Louis, Missouri

Marketing Director Manchester Rehab & Healthcare Ballwin, MO Job Details Full-time Estimated:

$66.9K – $81.3K a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications Microsoft Powerpoint Microsoft Word CRM software Skilled nursing facility Microsoft Excel Sales Yardi Public speaking Mid-level Microsoft Office Leadership Communication skills Marketing Post-acute care experience Full Job Description Marketing Director – Skilled Nursing Facility – Full-Time Join a dynamic and mission-driven marketing team at a skilled nursing facility. We are seeking an experienced Marketing Director with a strong background in healthcare marketing, census development, and business growth within the senior care industry. The ideal candidate will be results-driven, strategic, and committed to growing census through referral generation, outreach, and community engagement.

Marketing Director Responsibilities:

Drive census growth and increase revenue through strategic marketing and business development Lead face-to-face marketing efforts, external sales calls, and relationship building with referral sources Collaborate with facility leadership to execute marketing initiatives aligned with company goals Develop and implement monthly, quarterly, and annual marketing plans Participate in interdisciplinary team meetings to align census goals with care services Monitor and analyze market trends, referral data, and competitor activity Support outside business development representatives and ensure performance accountability Track and report KPIs including calls, referrals, conversions, and tours Represent facility services accurately to potential residents and families Maintain compliance with all regulatory guidelines Organize and participate in community outreach and events Attend required trainings and continue professional development

Requirements:

Minimum 1 year of marketing experience in a skilled nursing facility (SNF) – 3 years preferred Proven track record of success in healthcare sales and census growth Strong knowledge of senior living and post-acute care services Excellent written and verbal communication skills Effective leadership, coaching, and team-building abilities Ability to manage multiple projects and deadlines Self-motivated, organized, and able to work independently Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems (Yardi preferred) Strong public speaking and presentation skills

Benefits:

Health, dental, and vision insurance Paid time off Bonus opportunities

Schedule:

Monday to Friday, 8-hour shifts If you’re a strategic and driven Marketing Director ready to make an impact in skilled nursing and long-term care, we want to hear from you!