Digital Marketing Manager – 4893 Position Available In Harrison, Mississippi

Position:

Digital Marketing Manager Department:

Marketing ReportsTo:

VP –

Growth & Performance Marketing FLSA :

Exempt SUMMARY Ensure that Keesler Federal’s digital marketing channels support the Marketing Department’s mission and Keesler Federal’s strategic goals. The role serves within the Growth & Performance Marketing team and focuses on digital marketing strategy and paid media execution within Keesler Federal Credit Union’s overall marketing, brand image, community development and public relations strategy.

SUPERVISORY RESPONSIBILITIES

Manages the Digital Marketing Strategy team. Supervises website and digital marketing development roles and serves as key contact for appropriate outside agencies. Perform supervisory duties including interviewing, selecting, hiring, and training employees; planning, assigning, and directing work; evaluating performance; rewarding, coaching, counseling, and disciplining employees; addressing complaints and resolving problems; recommending employees for promotion, transfer, and termination.

ESSENTIAL FUNCTIONS

Alongside the broader Marketing team, develops content for placement in paid digital marketing campaigns and social media placement. This includes sourcing original creative as well as modifying team produced copies and graphics. Oversee the performance of the Website and constantly monitor for content and SEO gaps. Enhances the site with new features and relevant content. Regularly scheduled website audits are managed and content sourced from owners and credit union subject matter experts. Audits include quality controls across the site to ensure all web links located on the Keesler Federal website and all associated landing pages function correctly. Directs the team on execution of all necessary campaign assets and website updates. Responsible to engage analytic teams and other resources to continually monitor the effectiveness of digital assets and paid media placements. Routinely creates a test and learn environment on campaigns and optimizes according to KPI performance benchmarks. Directs the design and distribution of member emails and is responsible for proofing the design work and responsible for proper scheduling and operational excellence. Coordinates creation and distribution of marketing emails in conjunction with marketing plans. Maintains a library of marketing email and texts as a resource for future campaigns. Assigns work priorities for web management, email, and digital campaign execution and automation functions. Coordinates with public relations staff to communicate PR efforts in social media, websites and other digital content as required. Aligns with social media function on paid and organic activities. Research new and innovative products, services or processes with the intent of attracting potential members to the Keesler Federal website. This includes staying informed about online service providers and digital industry marketing developments in order to champion digital marketing innovations. Develops new digital marketing initiatives, serving as project manager for most of these initiatives. Ensures that the digital channel is utilized as a component for all marketing initiatives and routinely maps out proper path-to-purchase member journeys and optimizes those ongoing. Serves as back-up support to website, digital asset creation and “on-us/owned” properties which includes proper administrative access. Owns day-to-day management of outside strategic partners that support digital execution. Develops relationships with third party eService vendors, as necessary. Conducts necessary due diligence for new and existing vendor relationships related to digital marketing initiatives. Works with Retail, Training and Advertising Departments on communicating and promoting (internally and externally) new digital member services and new products. This may include coordination of team member training or facilitating the production of online instructions for members. Serves as Marketing’s representative on implementation teams (with the Project Management Office), when necessary, for new online initiatives and reports committee updates to the Marketing team. Creates, manages and distributes digital marketing results. Uses tools (such as Google Analytics, Site Improve and HubSpot) to optimize programs. Develops and maintains reporting views and dashboards for the greater team’s consumption of key KPIs. Interfaces with analytics team to export knowledge and performance on assets and campaigns. Provides guidance on optimizing campaigns and adjusts accordingly to improve performance and conversions. Responsible for Website governance, health and reporting including any SEO performance improvements. Content curation and site ease to improve UX is expected. Works with Analytics team to identify target audiences in order to develop appropriate digital content. Coordinates with Compliance and appropriate Risk areas to ensure that digital marketing channels and advertising components are in compliance with current regulations.

Other Duties and Responsibilities:

Flexibility is necessary after normal business hours to update Keesler Federal website or adjust any critical issues or performance gaps. Miscellaneous duties as assigned.

KNOWLEDGE & SKILLS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

A four-year degree or equivalent with emphasis on marketing, digital marketing, web design, social media, business or liberal arts.

Experience and Other Requirements:

Three to five years of similar or related experience required. HubSpot experience strongly preferred Experience in executing digital programs inclusive of landing pages, automation, email and other digital channels in support of campaign and ‘always-on’ programs. Experience with website design is preferred. This includes experience in HTML, CSS, JS and content management systems. Hands-on experience and use of GA4 strongly preferred. Understand the processes and mechanics of paid media channels and ad placements. Curious and analytical mindset to continually optimize and drive results Strong initiative and ability to learn new technologies quickly. Must have strong analytical abilities to identify important online marketing trends and to recommend new digital marketing strategies that will help achieve Keesler Federal’s strategic objectives. Ability to define problems, collect data, establish actionable facts, analyze and make decisions using sound judgment. Ability to work accurately under pressure. Experience in managing budgets and optimizing channel based on spend and return Ability to effectively manage multiple tasks and deadlines simultaneously. Must be eager to learn, show initiative, be enthusiastic, motivated by our mission and a self-starter. Creative thinker and problem solver as well as possess and display effective analytical, organizational and communication skills. Must demonstrate an ability to understand and implement changing policies and procedures. Exceptional oral and written communication skills required. Interpersonal Skills Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.

Computer and Software Skills:

Extensive use of personal PC. HubSpot experience strongly preferred. Hands on experience and use of GA4 strongly preferred. Knowledge of Mobile internet access required. Must be proficient in Microsoft Suite of products

Certificates, Licenses and Registrations:

None required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, and walk; use hands to finger, handle, feel or grasp; reach with hands and arms; and talk or hear. The employee is frequently required to kneel, crouch, or stoop. The employee is occasionally required to lift and/or move 10 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Extensive use of desktop computer is required. The noise level is that of a normal office environment.

DECLARATION

The human resources department retains the sole rights and discretion to make changes to this job description. #HP-IND #LI-Onsite