Digital Marketing Manager Position Available In Jackson, Mississippi
Tallo's Job Summary: This Digital Marketing Manager position in Ocean Springs, MS offers a pay rate of $22-25 per hour. Responsibilities include managing digital marketing initiatives, analyzing ROI, developing strategies, leading website setup, and monitoring industry trends. Required skills include e-commerce, social media, project management, and analytics. A Bachelor's degree and 3+ years of digital marketing experience are preferred. Some overnight travel may be required.
Job Description
Digital Marketing Manager Ocean Springs, MS 39564
Job Number:
AO10375844
Pay Rate:
$22-25 / hour
Job Description
Digital Marketing Manager – Marketing Department SUMMARY This position manages and analyzes digital marketing initiatives, providing detailed reports and analytics to internal stakeholders that detail the ROI of each campaign.
SUPERVISORY RESPONSIBILITIES
None
ESSENTIAL DUTIES AND RESPONSIBILITIES
Plan, develop, and implement paid digital media strategies to increase visibility, recognition, and drive traffic and sales. Leads website setup, development, and maintenance. Manage relationships with external vendors and track progress on execution across all channels. Provide troubleshooting support for issues relating to campaign spend, creative, or partner implementation and escalating to third party vendors when necessary. Provide regular insights into performance, campaign optimizations, and new opportunities. Contributes to the development of annual departmental operating budgets designed to achieve marketing branding and goals. Lead the hindsight process by providing a summary for each campaign including performance against goals, lessons learned, and areas of opportunity. Monitors industry trends and technological developments to create recommendations for improving marketing results. Ensure that all marketing elements and programs are “on brand.”
REQUIRED SKILLS AND ABILITIES
Shopify e-Commerce store management Facebook Creator Studio expert Facebook Ads Manager expert Google Search Marketing expert YouTube Advertising expert Project Management experience Experience with Analytics and ROI reporting software Strong organizational skills and ability to prioritize tasks Excellent verbal and written communication skills Excellent time management skills with a proven ability to meet deadlines Ability to analyze and interpret data Proven ability to identify target audiences and create/lead campaigns that engage, educate and inspire Strong interpersonal skills Thorough understanding of the latest trends and practices in online marketing Solid knowledge of website analytics tools Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube Understanding of general MS Office Programs
EDUCATION AND EXPERIENCE
Bachelor’s degree or equivalent experience in marketing, business administration, or related field. 3+ years digital marketing experience, preferably in the outdoor industry. A passion for fishing and outdoors is a plus.
PHYSICAL REQUIREMENTS
Some overnight travel is required. Ability to sit in front of a computer for long periods of time. Ability to lift up to 25 pounds. By submitting your information with us, you consent to receive electronic communications through methods such as Email and Text (SMS).
