Social Media Marketing Manager Position Available In Craven, North Carolina

• This position is located at:
• Tryon Palace
• 529 Front StreetNew Bern, NC 27562

Primary Purpose of Position:

The Social Media Marketing Manager works alongside the Public Affairs Director in creating a comprehensive marketing and promotional strategy that aligns with the Tryon Palace brand. The Public Affairs Director and the Social Media Marketing Manager perform a range of public information and public relations related work and are responsible for informing and engaging the public with Tryon Palace events, tours, lectures, happenings and history. All visual and editorial content must support the Tryon Palace brand. This position does require weekend and evening duties on occasion.

Key Responsibilities

• Managing social media on various platforms, including updates on calendars, engagements, and informational and promotional content
• Coordinating digital advertising to support overall marketing and promotional strategy, to include keeping a running record of start and end of ads running across multiple platforms
• Keeping email marketing program (Constant Contact) up to date with accurate contact listings and assists with content writing for monthly Newsletter
• Providing monthly social media and demographic statistics
• Submitting invoices for payment, timely and accurately, and tracks expenses in Budget Tracking
• Providing photography and videography needs for Tryon Palace.

Position/Physical Requirements

• Must be able to work Monday through Friday, 8am to 5pm, and some weekend and evening hours for special events.

[https:

//www.tryonpalace.org/](https://www.tryonpalace.org/){tabindex=”0″}## Knowledge, Skills and Abilities / CompetenciesTo receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Qualified candidates must have or be able to

• Demonstrated experience with digital technology used across social media platforms (Facebook, Instagram, LinkedIn, and/or X) to build branding and/or use of analytical tools to improve upon results
• Demonstrated experience in professionally writing and/or editing copy for informational and promotional content
• Demonstrated proficiency using Adobe Photoshop
• Demonstrated experience with marketing, promotions, and/or advertising strategiesManagement Prefers
• Certification in Digital Marketing
• Working experience utilizing Adobe Illustrator, Acrobat Pro and InDesign
• Working experience editing video using Final Cut Pro
• Experience with using digital cameras and video production equipment## Minimum Education and Experience Requirements
• Some state job postings say you can qualify by an equivalent combination of education and experience. If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See of oshr.nc.gov/experience-guide for details.
• Bachelor’s degree in communications, public relations, public affairs, journalism, English, or related field from an appropriately accredited institution;ORan equivalent combination of education and experience.

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Supplemental and Contact InformationSection/Unit Description:

Public Affairs performs a range of public information and public related work for Tryon Palace. This work includes developing and delivering promotional and informational materials through a variety of information media

• print, digital, radio, broadcast and social media.

The Public Affairs team also includes Development and Special Events. Together, they work collaboratively to engage the public with Tryon Palace and build support for its mission. Executing fundraising events and other special events such as exhibit openings and all site events, is a responsibility of this team.

Division Description:

Tryon Palacewelcomes, inspires, and engages all visitors and patrons to discover eastern North Carolina’s rich and dynamic history. At Tryon Palace, North Carolina’s first permanent colonial and state capitol, we interpret the history of our community and state using living history, programming, and exhibits to present an authentic view. With scholarship and integrity, we preserve and interpret buildings, landscapes, collections, and gardens that tell the story of One History, Many Voices.

Agency Description:

TheNorth Carolina Department of Natural and Cultural Resources (DNCR)takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American