Marketing Automation Manager Position Available In Forsyth, North Carolina

Description Robert Half Marketing & Creative is looking for a Marketo Marketing Automation Specialist for one of our clients in Winston Salem, NC! This position is a 100% remote contract opportunity. About the

Role:

We are seeking a highly skilled Marketo Marketing Automation Specialist to manage, execute, and optimize our marketing automation programs. This role requires deep expertise in Adobe Marketo Engage, as well as a strong understanding of email marketing best practices, lead lifecycle management, segmentation, and campaign performance reporting. You will work closely with cross-functional teams including Sales, Demand Generation, Product Marketing, and RevOps to drive high-impact, data-driven campaigns that support our business objectives.

Key Responsibilities:

+ Build and execute multi-channel marketing campaigns using Adobe Marketo Engage + Design, test, and optimize email workflows, nurture programs, lead scoring, and segmentation + Manage Marketo database hygiene, list imports, and sync processes with CRM (e.g., Salesforce) + Collaborate with Sales and Marketing teams to support lead generation, lead routing, and pipeline acceleration efforts + Monitor and analyze campaign performance; generate insights to improve ROI and engagement + Ensure all marketing automation processes align with industry best practices and data privacy regulations (e.g., GDPR, CAN-SPAM) + Support lead lifecycle initiatives through lead scoring models, program templates, and trigger-based campaigns + Troubleshoot issues related to Marketo programs, forms, landing pages, and integrations

Requirements Requirements:

+ 2-5+ years of hands-on experience with Adobe Marketo Engage (certification a plus) + Strong understanding of marketing automation, email marketing, and lead funnel strategies + Experience integrating Marketo with CRM systems, preferably Salesforce + Proficiency in

HTML/CSS

for emails and landing pages (basic level) + Experience building and maintaining lead scoring models, segmentation, and A/B tests + Strong analytical skills and experience using data to optimize campaign performance + Familiarity with data privacy standards and compliance in email marketing + Excellent communication, project management, and cross-functional collaboration skills Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .