Head of Sales & Marketing Strategy Position Available In Iredell, North Carolina

Head of Sales & Marketing Strategy 2.7 2.7 out of 5 stars Statesville, NC 28677 • Hybrid work

Position Overview:

We are seeking a highly energetic, motivated, and versatile Director of Sales & Marketing who will significantly impact Answerphone of America’s growth. This role involves running the company’s complete sales & marketing department with responsibilities to include: developing the company’s overall marketing strategy, increasing lead generation, overseeing digital marketing initiatives, graphic and web design, developing targeted print campaigns, managing website and social media presence, and providing occasional operational support. ✅

Core Responsibilities Sales & Lead Generation:

Proactively identify, qualify, and cultivate new business opportunities through multiple channels including web inquiries, print/direct mail campaigns, trade shows, cold-calling, email outreach, and professional networking. Manage and refine the sales pipeline using CRM tools; ensure timely and consistent follow-ups. Analyze sales metrics, conversion rates, and customer feedback to continuously improve sales strategies.

Digital Marketing & Website Management:

Update and optimize company websites: AnswerphoneOfAmerica.com (WordPress) TelephoneAnsweringService.com and Clickbacks.co () Lead SEO and PPC campaigns (familiarity with Google Ads is a plus), and generate engaging social media content utilizing modern AI tools (e.g., ChatGPT/Deepseek). Monitor digital performance through Google Analytics and proprietary PPC monitoring platforms (clickbacks.co).

Design, Content, & Branding:

Create impactful marketing materials, proposals, brochures, and promotional assets. Design professional-quality trade show materials and direct mail advertising utilizing Adobe Illustrator and Photoshop.

Print & Direct Mail Campaigns:

Develop and execute strategic direct mail advertising campaigns targeting business owners. Manage campaign logistics, budgets, vendor relationships, and track ROI effectively. Continuously refine print marketing strategies based on measurable outcomes.

Relationship Management & Industry Representation:

Represent Answerphone of America at industry trade shows, conferences, and networking events. Establish and maintain strategic partnerships with corporate clients, franchise networks, and industry organizations.

Operational Support:

Occasionally provide operational phone support during high-volume periods to enhance product knowledge and team collaboration. ✅

Required Qualifications & Skills:

Sales & Marketing Expertise:

Minimum 3 years’ proven experience in sales generation, marketing strategy, and pipeline management. Demonstrable success managing digital marketing efforts (SEO, PPC, social media).

Technical Proficiency:

Must be proficient in leveraging generative AI tools (ChatGPT, Deepseek, Grok, etc.). Experience with WordPress; familiarity with web design – specifically with Node.js and Replit is beneficial. Proficient with Google Analytics and Google Ads. CRM experience (SuiteCRM, Monday.com, Salesforce, or comparable customer management database). Graphic Design – Skilled with Adobe Creative Suite (Illustrator, Photoshop).

Communication & Interpersonal Skills:

The right candidate is a proactive, go-getter that will find ways to help the company grow beyond the tools, methods, and strategies they are given. Possesses a strong work ethic, consistently seeking productive tasks or opportunities to contribute even when no specific assignments are given. Prefers staying actively engaged rather than experiencing idle downtime. High energy, eager, and confident – wants to align their personal success directly with the company’s growth and achievements. Exceptional verbal communication and professional phone demeanor. Confident, interacting with senior-level decision-makers and skilled in overcoming gatekeeper barriers. Demonstrated ability to build lasting business relationships. Comfortable and confident making cold calls, diligent with follow-up communications, and consistently proactive in reaching out to prospective customers. Preferred Experience (Not Required): Previous experience in call center environments or the telephone answering service industry. Successful track record attending trade shows or industry events. ✅

Education & Experience:

Minimum:

High school diploma or equivalent.

Preferred:

Bachelor’s degree in Business, Marketing, or related field. Equivalent professional experience considered as a substitute for formal education. ✅

Performance Expectations:

Significantly increase monthly inbound lead generation (targeting 15+ qualified leads per month with a 40% conversion rate). ✅

Cultural Fit & Work Style:

Proactive and results-oriented; consistently seeks opportunities to contribute positively without direct supervision. Thrives in flexible, small-business environments and adapts quickly to changing priorities. Independently manages workloads, identifies solutions proactively, and continuously improves processes. Understands and embraces the limited traditional corporate benefits typical of small, family-owned businesses. ✅

Work Environment & Remote Flexibility:

Reports directly to the company President. Full-time, hybrid work arrangement 2-3 days in office, 2-3 days working from home (remote flexibility contingent upon productivity and measurable results). ✅ Why Join Answerphone of America? The Director of Sales & Marketing role offers a unique opportunity to directly influence the growth and success of Answerphone of America, a family-owned business with a dedicated team of 25 employees. At Answerphone, we believe in sharing our success with every team member, providing opportunities for significant professional development and financial growth as you have a direct impact on the future of the company. We offer the stability and warmth typical of a traditional small business—here, you’re treated like family rather than a robot or number. You’ll find our work environment welcoming, collaborative, and supportive, distinctly free from the rigid structures common in larger corporations. At Answerphone, your contributions matter, your ideas are valued, and you’ll experience genuine camaraderie as you grow professionally and personally alongside our thriving business. We look forward to the possibility of welcoming you to our team. Good luck—we can’t wait to meet you!

Job Type:

Full-time Pay:

$60,000.00 – $150,000.00 per year

Benefits:

Flexible schedule

Schedule:

8 hour shift Choose your own hours Monday to Friday No weekends Ability to

Commute:

Statesville, NC 28677 (Required) Ability to

Relocate:

Statesville, NC 28677: Relocate before starting work (Required) Willingness to travel: 25% (Preferred)

Work Location:

Hybrid remote in Statesville, NC 28677