Digital Marketing Program Manager/HYBRID Position Available In Mecklenburg, North Carolina

Digital Marketing Program Manager/HYBRID Job Description

BUILD A BETTER CAREER WITH MSC

Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.

Requisition ID :

18327

Employment Type :

Full Time

Job Category :

Marketing

Work Location :

Davidson, NC (CSC)

BRIEF POSITION SUMMARY

The Digital Marketing Program Manager is responsible for planning, executing and analyzing digital marketing programs utilizing owned, earned, and/or paid media with the goal of growing brand awareness, driving traffic, generating demand, and producing sustainable profits. This role works cross-functionally across the organization and with external partners to inform and align, develop programs to achieve specific results and to further MSC’s digital marketing expertise.
DUTIES and

RESPONSIBILITIES

Develops, implements and optimizes digital marketing programs, utilizing tactics that include but are not limited to paid search, affiliate, content marketing, digital events, email, display and social media to meet market share, sales, profitability, and customer satisfaction goals
Utilizes a data-driven approach to identify trends and targets, deploy programs, implement tests and optimize digital marketing programs to efficiently achieve set objectives and results
Optimizes and continually improves digital marketing programs to generate awareness, consideration, conversion, and loyalty
Works cross-functionally with Sales, Marketing, eCommerce, Category Management, Customer Solutions and external agencies and vendors to understand and align on customer needs, supplier commitments, industry drivers, and competitive dynamics to develop digital marketing programs
Collaborates with select supplier partners to develop and implement digital marketing programs
Owns development and distribution of monthly, quarterly and annual performance for digital marketing programs
Develops and executes against budgets and forecasts, through collaboration with Marketing, Finance, Co-Op Advertising and/or Category Management, to implement vendor-funded digital marketing programs
Develops project plans, milestones, and calendars to ensure that digital marketing programs and tactics are executed in a structured and timely manner
Works cross-functionally and with external partners to ensures MSC digital properties and assets are routinely maintained, updated and tagged properly for tracking accuracy
Informs and educates internal and external stakeholders on digital marketing, MSC’s capabilities and drives alignment to shared goals
Monitors and stays current with digital marketing & competitive trends to learn and influence digital strategies, identify opportunities and maintain fluency in emerging methodologies
Attends and participates in relevant marketing and organizational meetings
Supports the MSC brand by ensuring consistency across deployed tactics and on digital platforms with adherence to brand standards including voice, identity and tone
Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose
Participates in special projects and performs additional duties as required
EDUCATION and

EXPERIENCE

Bachelor’s degree required, Marketing or Business preferred.
3+ years of Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search experience & display
Proven success in developing digital marketing programs that meet/exceed objectives tied to driving awareness & engagement, increasing sales results and/or driving profitability
Experienced at establishing and building professional relationships, both internal and external
Experience managing external agency partners and suppliers.
‘Agency side’ experience preferred Creative thinker with a demonstrated ability to create innovative marketing programs
Applied knowledge of digital marketing tools and ‘best practices’
Customer focused with a demonstrated ability to manage digital marketing programs, along with developing/maintaining internal/external relationships and influencing key stakeholders
Excellent communication skills, both written and verbal
Intermediate to advanced Excel or equivalent skills
Excellent presentation skills, including the development of PowerPoint visuals
Excellent time-management, organizational skills and strong attention to details
Proven ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines
Ability and flexibility to adjust to changing requirements, schedules and priorities

OTHER REQUIREMENTS

A valid driver’s license and the ability to travel as needed are required.
This position may require access to International Traffic in Arms Regulations Information (“ITAR”) and/or Controlled Unclassified Information (“CUI”).
Compensation starting at $82390 – $129470 depending on experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate’s relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change. #LI-Hybrid WHY MSC?
People. Collaboration. Insight. That’s how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500+ team members achieve their potential.

OUR COMMITMENT TO YOU

Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family’s health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits.
You will also have the opportunity to join our

Associate Inclusion Circles:

Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.