Director of Marketing Position Available In New Hanover, North Carolina

Director of Marketing Cape Fear Community College – 4.0

Wilmington, NC Job Details Full-time Estimated:

$74.8K – $92.5K a year 2 days ago Qualifications Marketing Social media management Data analysis skills Graphic design Master’s degree High school diploma or GED Bachelor’s degree Organizational skills Senior level AI Leadership Communication skills Marketing Analytics Full Job Description Position Description

DEFINITION

The Director of Marketing at Cape Fear Community College is responsible for leading the conception and implementation of the college’s marketing strategy. This role involves overseeing various aspects of marketing, including the college website and strategic enrollment and retention marketing plans in collaboration with the community relations, admissions, and recruiting teams and managing , graphic design, and content staff. The Director of Marketing plays a crucial role in promoting the college’s brand, attracting and retaining students, and enhancing its reputation in the community.

SUPERVISION RECEIVED AND EXERCISED

Receives administrative direction from the VP Marketing and Community Relations Exercises direct supervision over the Graphic Design Manager and Web Content Specialist Duties & Responsibilities (Essential Functions)

ESSENTIAL AND OTHER IMPORTANT FUNCTION STATEMENTS

-Essential and other important responsibilities and duties include, but are not limited to, the following:

Essential Functions:

Conceptualize, develop, schedule, and execute a comprehensive marketing strategy for CFCC, aligned with the College’s overall goals and objectives. Lead and manage the college website, ensuring it reflects the College’s brand, is user-friendly, ADA accessible, and provides accurate and up-to-date information. Lead and oversee marketing projects from conception to completion, ensuring timelines, budgets, and deliverables are met. Develop and supervise a comprehensive digital marketing strategy encompassing SEO, content marketing, PPC, and email campaigns. Develop a content calendar aligned with the College’s overall marketing strategy, encompassing various content formats and distribution channels. Monitor campaign performance metrics and adjust strategies based on engagement and audience feedback. Work with outside agencies to schedule and adjust ad buys and marketing strategies. Use data-driven insights to refine targeting, messaging, and campaigns. Collaborate with the Student Services team to create strategic marketing plans supporting recruitment efforts to enhance enrollment and increase student retention. Work with colleagues across the College to optimize the impact of the CRM system to drive engagement, track campaign performance, ensure data accuracy, and support targeted marketing and retention initiatives. Supervise and mentor graphic design and content team, providing guidance, timeline expectations, project management, constructive feedback, and opportunities for professional development. Oversee the creation and implementation of impactful marketing campaigns across multiple channels, including digital, social media, print, and broadcast media. Monitor market trends, conduct market research, and analyze data to identify opportunities for improving marketing effectiveness and ROI. Ensure brand consistency and adherence to the college’s brand guidelines in all marketing materials and communications. Collaborate with internal stakeholders to support their marketing needs and promote their programs and initiatives. Implement personalization strategies to tailor interactions based on prospective students’ preferences and behaviors. Establish and maintain relationships with external partners to leverage promotional opportunities and enhance the college’s visibility. Stay up-to-date with industry trends, emerging marketing strategies, and technologies, and propose innovative approaches to enhance the college’s marketing efforts. Monitor and evaluate the performance of marketing initiatives to measure success and make data-driven recommendations for improvement. Manage the marketing budget, ensuring resources are allocated responsibly, effectively, and efficiently. Ensure the confidentiality of sensitive information, including student and employee data and proprietary information. Encourage professional development to keep the team abreast of best practices. Facilitate regular meetings and collaborations between marketing and other departments to align strategies and initiatives. Collaborate with HR team to advertise hiring needs. Performs other duties as assigned. Qualifications

QUALIFICATIONS

Knowledge of:

Proven experience in marketing strategy development and implementation, preferably in the education sector or a similar complex organization. Strong leadership skills with the ability to inspire and motivate a team to achieve shared goals. Excellent written and verbal communication skills, with the ability to create compelling marketing messages and materials. Proficiency in digital marketing platforms, social media management tools, website content management systems, CRMs (preferably Element 451 or similar) AI tools, and analytics. Demonstrated experience in managing and coordinating multiple marketing projects simultaneously, meeting deadlines, and delivering high-quality results. Knowledge of graphic design principles and experience collaborating with designers to create visually appealing marketing materials. Familiarity with market research methodologies and data analysis techniques. Ability to build and maintain positive collaborative relationships with internal and external stakeholders. Creative thinking, problem-solving skills, and a proactive approach to identifying opportunities and overcoming challenges. Demonstrated commitment to maintaining confidentiality and handling sensitive information with discretion andprofessionalism.

Ability To:

Interpret and apply College goals, objectives, policies, procedures, rules, and regulations Communicate clearly and concisely, both orally and in writing Establish and maintain cooperative-working relationships with those contacted in the course of work Maintain effective audio-visual discrimination and perception needed for: Making observations Reading and writing Communicating with others Operating assigned equipment Handling varied tasks simultaneously Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following: Standing or sitting for extended periods of time Operating assigned equipment Handling varied tasks simultaneously Maintain mental capacity, which allow the capability of: Making sound decisions Responding to questions Demonstrating intellectual capabilities

EXPERIENCE AND TRAINING GUIDELINES

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Minimum Education/Training:

Bachelor’s degree in Marketing, Communications, Business, or a related field Proven experience in marketing strategy development and implementation, preferably in the education sector or a similar complex organization. Preferred Education/Training Master’s degree preferred Supplemental Information Special Instructions to

Applicants :

This position

REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS

be submitted in addition to the application. Please have these documents ready to upload when applying. Candidates are required to submit

OFFICIAL TRANSCRIPTS

for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required. Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master’s degree conferred by a regionally accredited college or university in the United States. To claim veterans’ preference, all eligible persons shall submit a DD Form 214, Certificate of Release or Discharge from Active Duty, to Human Resources during the application process. Human Resources will verify eligibility.

STATEMENT OF NON-DISCRIMINATION

Cape Fear Community College, its faculty and staff, and the Board of Trustees are fully committed to the principles and practice of equal employment and educational opportunities. The College does not discriminate against applicants, students, or employees in any programs and activities provided on the basis of race, color, national origin, sex (including pregnancy and sexual orientation), gender (including gender identity and status as a transgender or transsexual individual), disability, religion, age, genetic information, veteran status or any other protected status as required by Title IX of the Educational Amendments of 1972, Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964 and any other applicable statutes and CFCC policies.