Senior Marketing Manager Position Available In Wake, North Carolina

Senior Marketing Manager (R26702)
Department
Marketing & Publishing
Location
Multiple Locations
Product
Fortnite
Company
Epic Games
Requisition ID
R26702
WHAT

MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do
We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What You’ll Do
Epic Games is looking for a Senior Marketing Manager to join the Fortnite marketing team helping to oversee Fortnite and licensed IP integrations. You’ll design, execute, and lead marketing campaigns that engage the existing community and new players. The role involves daily oversight and management of initiative GTM plans, licensed IP partners, 1st party support, 3rd party partnerships as well direct coordination with social, influencer, and paid media marketing managers. This includes collaboration with cross-functional publishing teams including Creative Services and Communications. Additional work includes coordination with Business Intelligence, Development, Design and Online teams to provide Marketing’s POV on overall game initiatives.
In this role, you will
Work with the publishing team to develop Go-To-Market plans and execution of all marketing tactics
Devise, drive, and execute strategy that delivers on the global brand vision (of both Fortnite and licensed IP) and the business goals
Work with licensed IP to collaborate on a campaign that includes content creation, communication strategy, co-promotion, and in-game assets
Coordinate with external partners including IP, First Party and hardware partners to maximize marketing impact and reach
Coordinate with cross-functional studio teams (production, design, art, online services, business intelligence) to ensure broad marketing POVs and visibility on all initiatives
Provide insights for optimizing every campaign for reach, engagement, and monetization and ensure optimal allocation of internal resources
Build/maintain relationships with internal teams: executives, game leads, social, community, PR, influencer relations, creative services, video, localization and more
What we’re looking for
5+ years of experience in video game marketing, including PC, console and mobile gaming; passion for gaming
Experience in working with Licensed IP partners
Background in marketing, communications, business, or related fields
Executing a global vision/strategy
Leading cross functional teams on projects
Balancing priorities and internal resources
Presenting plans and discussing strategy with leadership
Working with internal and external creative teams to make static and video assets

Bonus:

Live games as service experience

Bonus:

Experience in the music industry or with music partnerships
This role is open to multiple locations across the US (including

CA & NYC

).
Pay Transparency Information
The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).
New York City Base Pay Range
$151,231—$252,051 USD
California Base Pay Range
$142,157—$236,928 USD