Senior Product Marketing Manager Position Available In Wake, North Carolina

Description As the Sr. Product Marketing Partner, you will be responsible for storytelling, developing go-to-market strategies, building marketing programs, and ultimately driving growth within our digital experience platforms, point-of-sale services, and API services. The Sr. Product Marketing Partner will lead proactive discussions with P&L leaders and own planning, brief creation, data and market insight gathering, and communication execution that delivers on-time messaging to key targets while leveraging optimal delivery vehicles, both digital and traditional. This role will work cross-departmentally to serve as a liaison and advocate between Marketing, Creative, PR, Research and Insights, and P&L teams. This position will be accountable for growing awareness, acquisition, and retention.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned. Provides thought-partnership for dedicated P&L’s, by learning and immersing yourself into their businesses and internalizing goals. Proactively drives conversations and collaborates with P&L owners and leadership to identify unique competitive advantages. Curates storylines, value statements, messaging, promotions, and experiences. Collaborates with sales and technology partners to understand and leverage customer data to drive segmentation, targeting, and communication strategies. Develops a communications and go-to-market strategy to engage various audience segments with the right message at the right time, including new product/offering launches. Identifies relevant key performance indicators (KPI’s), monitoring and analyzing marketing efforts to make ongoing optimizations to drive financial efficiency and maximize gains. Identifies opportunities to develop new channels and/or expand existing channels to deliver increased awareness, education, and ultimately customer acquisition. Communicates plans, tactics, and results (KPI’s) laterally across organization and upwardly to leadership on a consistent basis. Leverages Marketing and Digital teams to drive brand consistency across touchpoints, creative assets, and campaign integration. Edits and/or creates written content as needed by collaborating with Creative team to drive relevant, on-brand, and high-quality marketing materials. Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals. Synthesizes complex or diverse information; collects and researches data; works with the research and insights team to garner insights and uses intuition and experience to complement data. Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations. Travels 20-25%. Skills Product marketing, Marketing strategy, product marketing management, project management, product management, p&l, p&l analysis Additional Skills & Qualifications Bachelor’s degree required in Marketing or a related field Must have 8+ years of experience in marketing, with a track record of spearheading and managing multiple priorities, delivering exceptional products and services, and contributing to business goals Experience building and executing go-to-market strategies and marketing programs for digital experience platforms, mobile apps, and/or API services, both B2B and B2C Deep knowledge of marketing channels, measurement, and technical capabilities Strong technical aptitude to understand and clearly convey key product and differentiators Must possess an understanding of marketing measurement and how tactics ultimately tie to business performance and have working knowledge of digital-first, modern marketing approaches to drive communications Experience in applying marketing strategies and best practices to successfully create and implement marketing initiatives that drive business results and help achieve growth goals Must have the ability to embrace new technologies and services Experience Level Intermediate Level