Sr. Manager, ISG Marketing Position Available In Wake, North Carolina

Sr. Manager, ISG Marketing
General Information
Req #

WD00081947

Career Area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Friday, April 25, 2025

Working Time:

Full-time

Additional Locations:

• United States of America – North Carolina – Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (

HKSE:

992) (

ADR:

LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our Description and Requirements

Position Summary:

We are looking for a dynamic and results-driven Marketing Manager to lead demand generation efforts for our Data Center Solutions portfolio. This role will be critical in shaping and executing marketing strategies that drive pipeline growth, accelerate sales, and increase market share for Lenovo’s infrastructure solutions—including servers, storage, and networking products.
You will work closely with product marketing, sales, digital, and partner teams to design and implement multi-channel campaigns that engage enterprise customers and key buying personas throughout the customer journey.

Key Responsibilities:

Own the development and execution of integrated demand generation campaigns targeting enterprise and mid-market customers
Design and implement go-to-market plans for new product launches, aligned with Lenovo’s data center portfolio priorities (e.g., ThinkSystem, ThinkAgile, TruScale)
Collaborate with sales and business unit leads to align campaigns with revenue goals and field needs
Partner with digital and content teams to build engaging assets, nurture tracks, and landing experiences tailored for buyer personas
Utilize marketing automation and CRM tools to build, manage, and optimize campaigns and lead flows
Measure performance of campaigns and adjust strategies to continuously improve ROI, pipeline impact, and conversion rates
Coordinate with corporate marketing teams to tailor global campaigns and messaging for local execution
Work with strategic partners (e.g., Intel, Microsoft, NVIDIA, AMD) on co-marketing and joint demand generation initiatives

Required Qualifications:

5+ years of B2B marketing experience, with a focus on demand generation, campaign management, or product marketing
Proven experience marketing enterprise IT solutions (servers, storage, cloud infrastructure, or networking)
Strong understanding of the data center ecosystem, trends, and buyer journey
Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua) and CRM systems (e.g., Salesforce)
Analytical mindset and experience with reporting on campaign performance and pipeline contribution
Excellent communication and project management skills

Preferred Qualifications:

Experience working within or marketing to IT decision-makers in enterprise environments
Familiarity with channel and partner marketing
Comfortable working in a fast-paced, matrixed global organization
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:

• United States of America – North Carolina – Morrisville