Web Marketing Manager Position Available In Wake, North Carolina

Web Marketing Manager Confidential Raleigh, NC Job Details Full-time $50,000 – $75,000 a year 1 day ago Benefits Health insurance Dental insurance Flexible spending account Paid time off Vision insurance 401(k) matching Life insurance Qualifications Search engines Email marketing Google AdWords Management CSS Social media marketing WordPress Web development Content management systems Lead generation Mid-level 3 years PHP Content creation Bachelor’s degree Digital marketing JavaScript SEO Trade school Marketing automation SEO tools Marketing HTML Copywriting Analytics Mobile marketing Full Job Description Job Overview We are seeking a skilled and innovative Web Manager to join our dynamic team. In this role, you will be responsible for overseeing our online presence, enhancing user experience, and driving engagement through effective web strategies. The ideal candidate will possess a strong blend of technical expertise and creative flair, with a keen understanding of analytics and marketing trends. You will collaborate with various departments to ensure our website aligns with our brand goals and meets the needs of our audience. The ideal candidate must be skilled and experienced in cutting edge tactics and strategies for White Hat SEO best practices using Yoast SEO WP plugin, WordPress, PHP, HTML, CSS, JAVASCRIPT to rebrand and maintain current website including social networks as well as online business Listings. Responsibilities Develop and implement web strategies that enhance user experience and drive traffic to the site. Manage content creation and ensure that all website content is up-to-date, relevant, and optimized for search engines. Administer and maintain Google AdWords, Google Display Ads, Yelp advertising, Local Business Listings. Setting up and managing PPC and remarketing campaigns. Utilize analytics tools to monitor website performance, analyze user behavior, and generate reports to inform strategic decisions. Oversee social media marketing efforts to increase brand awareness and engagement across platforms. Create, oversee and maintain same theme and company image in overall marketing material. Develop, Design & deploy Email Marketing Collaborate with marketing teams to create compelling advertising campaigns that align with overall business objectives. Staying up to date on the latest SEO trends and advising team members of changes that may impact the quality of website traffic, using best White Hat SEO practices Conduct research on industry trends and competitor strategies to identify opportunities for improvement. Manage content management systems (CMS) effectively to streamline updates and maintain website functionality. Setting up and managing all forms of social media campaigns including videos and podcasts. Ensure that all web content adheres to best practices in copywriting and branding guidelines. Utilize Adobe tools for graphic design needs related to web content. Experience Proven experience in web management or a similar role, demonstrating expertise in analytics, marketing, and social media marketing. Bachelor’s degree or equivalent from a four-year college or technical school preferred. Significant related experience may be substituted if substantial skills can be demonstrated. 3+ years of SEO and Internet marketing experience. Strong knowledge of content management systems (CMS) and experience with content creation processes. Advanced knowledge of web development and SEO a must; Ability to use SEO/SEM tools and communicate external sites: PBN’s, microsites, backlinks, indexing, etc. Excellent copywriting skills with an ability to create engaging content tailored for different audiences. Familiarity with advertising strategies and tools that drive online engagement. Ability to conduct thorough research and apply findings effectively within web strategies. Join us as we strive to enhance our digital footprint while providing an exceptional online experience for our users!

Job Type:

Full-time Pay:

$50,000.00 – $75,000.00 per year

Benefits:

401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to Friday Weekends as needed

Work Location:

In person