Marketing Operations Manager Position Available In Hudson, New Jersey

Marketing Operations Manager wanted by LEAP Group Holdings Inc., a Law Firm Practice Management Software provider in Jersey City, NJ.

RESPONSIBILITIES:

Develop and implement systems and procedures for identifying promotional and marketing initiatives for LEAP.

This includes:

a.

Build Salesforce-connected campaigns for new prospective law firms that would benefit from the LEAP legal practice management platform;b.

Prepare reports in connection with new prospects for new law firm clients and utilize such re-ports to create targeted lists for email sends;c.

Monitor and analyze the effective nature of marketing systems including: Pardot, Marketing Cloud, Drift, and Salesforce, specifically in terms of determining if such tools are contributing to meeting the Company’s marketing needs and objectives;d.

Utilize the analysis of information gathered to recommend new marketing systems and initia-tives, and create improved workflow processes to increase the scalability and efficiency of the marketing efforts for LEAP.Collaborate with Sales Teams to coordinate sales and marketing initiatives to optimize their effective-ness and ensure that such marketing initiatives are contributing to meeting objectives.

This includes:

a.

Analyze product data and creating projections for increases in demand for product and product categories for every planned promotion;b.

Review Pardot-related tasks, including but not limited to, administration of list imports, open rates, conversions, automation rules, form creation, email opt-outs and bounce evaluation, de-liverability, and prospect scoring and grading, assignments for staff, and Salesforce syncing;c.

Collaborate with global Sales Teams to optimize the utilization of sales and marketing technolo-gies;d.

Lead and plan forecasting meetings to discuss industry trends in the legal field, across multiple practice areas, in order to identify potential new clients for planned promotions; ande.

Ensure that sufficient legal and technical support is available to support targeted marketing initi-atives.

Research and analyze new and experiential marketing channels and source of data, and customize methodology configurations in order to achieve our 50-State expansion efforts.

This includes:

a.

Monitor lists of potential law firm clients, including cleaning/importing prospect lists, building data extensions, and automating imports using Salesforce Data Loader and Marketing Cloud;b.

Identify the most accurate metrics and utilize them to assess customer satisfaction, based on the performance of the LEAP platform for our existing customers, and identify new products avail-able to existing clients which would increase efficiency in managing their legal practices; andc.

Recommend new marketing systems and processes, to increase the scalability and efficiency of the marketing function of our Company based on the findings of reports and analysis of met-ricsIdentify and implement expansion and retention marketing campaigns across multiple channels.

This includes:

a.

Coordinate marketing content for new potential business and existing clients through one-offs, drip campaigns, journeys, engagement programs, and newsletters;b.

Perform rigorous A/B testing of loyalty and win-back campaigns across organic (non-paid) channels to reduce customer churn; andc.

Build and continuously monitor weekly reporting of database KPIs, including campaign per-formance, marketing pipeline, and revenue attribution;d.

Work closely with the Account Management team to understand building-level metrics and marketing campaigns to improve top-of-funnel penetration.

JOB REQUIREMENTS / QUALIFICATIONS

Bachelor’s degree in Business, Marketing or a related discipline with 2 years of relevant experience in any occupation which includes required experience/skills.

Experience must include:

2 years of experience coordinating marketing process optimizations, digital marketing campaign execution, and lead routing for a B2B SaaS company;2 years of experience with managing multiple projects, meeting deadlines, and communicating with cross-functional teams;2 years of experience working with ZoomInfo for lead generation and account data enrichment, enhancing targeting and segmentation strategies for go-to-market campaigns;2 years of experience using HTML and CSS to manage and optimize digital marketing campaigns, ensuring seamless integrations with marketing technologies and effective execution ofweb-based initiatives;2 years of experience developing and implementing reports and dashboards to measure marketing campaign attribution and ROI with Google Analytics, Salesforce CRM, and datamanagement platforms including Excel, SQL, and Tableau; and2 years of experience executing marketing campaigns through Salesforce Pardot, focusing on au-tomated email campaigns, lead scoring, audience segmentation, automation rules, andperformance analysis to enhance lead nurturing and optimize collaboration with sales teams.

JOB LOCATION

Company’s HQ is located in Jersey City, NJ. Candidate may work from home (WFH) office located within commuting distance.$117,541 – $130,040 per yearIf interested, please send resume to leapusahr@leap.us