Director – Consumer Marketing Position Available In Middlesex, New Jersey

Job Description:

About the Department Our Marketing & Patient Solutions groupcreates and delivers human-centered experiences, where innovationmeets customer-centricity, driving the ultimate experience for ourpatients. Our focus extends beyond transactions to craftexperiences as one fully integrated, aligned and connectedorganization that puts empathy at the center, powered by insightand foresight. We develop an end-to-end approach to strategy,focusing on every touchpoint that impacts our customers. Weleverage data and insights to inform our decision-making processes,ensuring that our strategies are rooted in a deep understanding ofcustomer needs and behaviors. Our ‘test and learn’ mindset andapproach enables us to iterate rapidly and refine our strategiesbased on real-world results. We are building an intentional teamculture that is made up of diverse skillsets, united by the sharedbelief that reinvention and learning is what fuels continuousgrowth. Do you get excited about exploring the unknown? Does theidea of driving value through human-centered design pull you in?

Are you ready to experiment with us? The Position The Director,Consumer Marketing, will be a pivotal driver in shaping aninsights-driven consumer marketing strategy, advising omnichannelexecution planning, and measuring marketing effectiveness. Theywill seek to find a competitive edge and differentiation in NNIConsumer marketing strategies, set high standards, andestablish/maintain a proactive market leadership position. Theywill be accountable for media strategy and collaborate acrossfunctions to optimize customer engagement as well as ensure aconsistent brand/therapy area vision and message. RelationshipsReports to Vice President of Wegovy. Responsible for providinginterface with key internal and external stakeholders. Collaborateswith counterparts across the teams in the TA & other TAs,cross-functional teams, including sales, marketing, medicalaffairs, market access and policy/advocacy (MAPA), Centers ofExcellence (COEs), regulatory affairs, and other relevant NNIdepartments to ensure alignment of consumer brand objectives andstrategies, effective execution of customer experience strategiesand transparent communications outside the department. Ensuresconsistency of brand/therapy area vision and messaging across alltouchpoints. Leads the consumer marketing strategy team within atherapeutic area including providing oversight to variousinitiatives, hiring, staffing, and retaining team members.

Establishes, oversees implementation and monitors adherence toadministrative policies and procedures. Essential Functions

• BrandObjectives o Defines the pre-launch / launch consumer-relatedbrand/therapy area strategic objectives, consumer activation andexperience strategy, including prioritization of patient needs &opportunities across TAs, and patient segmentation.

Understands thedefinition of the market and develops accurate salesprojections/forecasts. Prioritizes phasing of objectives based onengagement objectives and sales forecasts

• Brand Management oDevelop brand/therapy area persona, messaging and conceptsinclusive of the positioning and core campaign development
• Strategic Planning o Effectively addresses competitive obstacles toensure brand/therapy area success.

Develops and presents compellingplans for management endorsement. Serves as an advocate for the USmarketing initiatives in the context of global marketing.

Coordinates closely campaign development, competitive defense, andstrategic evolution of the product

• Omnichannel ExperienceStrategy o Provide consumer insights to omnichannel branded and TAunbranded market development strategy to support brand/therapy areadevelopment and consumer activation efforts.

Collaborate closelywith cross functional teams to uncover insights into consumerneeds, preferences, and behaviors for input into a comprehensivecustomer engagement plan. Ensures alignment of positioning,messaging, and overall objectives

• Measuring Performance oEstablish key performance indicators (KPIs). Ensure accuratemeasurements and being collected and provided to thecross-functional team. Receive outputs from the consumer experienceteam to inform future brand/therapy area strategy and objectives
• Continued Improvement o Cultivate a strong and supportive ‘test andlearn’ team culture guided by engagement metrics and evidence toinnovatively engage consumers. Identifies and implementsimprovements to prepare for launch, development and/or life cycleactivities
• Patient Advocacy & Patient Services o Owns thedevelopment of the end to end patient journey and patient servicesstrategy and works collaboratively with NNI appropriate teams toensure proper pull through
• Budget Management o Ensure productivemanagement of the marketing budget to optimize resources, driveeffective strategies and ensure budgets remain on track. Evaluatesappropriate use of resources to ensure attainment of unit,department and Company profitability goals
• People Development andCoaching o Responsible for setting and communicating clearindividualized role expectations for each report based on position,skills, talents, and objectives.

Ensure that reporting personnelhave strengths-based individual development plans (IDP), withannual goals and measurements that are consistent with thepriorities of the business. Provide regular coaching of reportsthat prioritizes appropriate challenging, development, feedback,regular recognition, and support Physical RequirementsApproximately 20-30% overnight travel . Development Of PeopleSupervisory. Ensure that reporting personnel have individualdevelopment plans (IDP), with annual goals and measurements thatare consistent with the priorities of the business, and thatinterim reviews are held so that their work is focused on thosepriorities, and they understand their level of accountability forresults and the measurement process. Ensure that the IDP formsinclude completed learning and aspiration plans and are in placefor all reporting personnel to enable the achievement of goals andcapability to assume increased levels of responsibility. Manage theapplication and communication of all Novo Nordisk policies,procedures, and Novo Nordisk Way. Qualifications

• Requires aBachelor’s degree; Master’s degree preferred
• 12 years ofexperience including progressively responsible experience withinsales, brand management/marketing experience within thepharmaceutical industry required
• Consumer marketing experienceleading brand strategy development and driving impactful customerexperience is required
• Proven success in developing strategythrough expert understanding of market and industry
• Ability tomanage complexity, including the leadership of work acrosscompeting priorities
• Proven knowledge of the pharmaceuticalindustry, including medical, regulatory, clinical processes andmarket dynamics, especially within identified therapy area
• Strongstrategic thinking and analytical skills, with the ability totranslate insights into actionable marketing strategies to guidecustomer experiences
• Successful launch experience in a marketingrole preferred
• Proven track record of innovative markettactics/high impact results (based on metrics/ROI)
• Outstandingplanning and organizational skills with exceptionally highattention to quality of detail and proven track record of resultsand follow-up
• Excellent communication and stakeholder managementskills, with ability to influence senior leaders and collaboratewith cross-functional teams across the organization
• Experiencewith management of outside agencies
• Excellent leadership and teammanagement skills, with the ability to inspire and motivate others.

Embodies leadership behaviors, including authenticity, servantleadership, will, empathy, decisiveness, a growth mindset, anddriving focus and simplicity

• People management experiencerequired, with a proven track record of development and coachingThe base compensation range for this position is $ 181,670 to $317,920.

Base compensation is determined based on a number offactors. This position is also eligible for a company bonus basedon individual and company performance. Novo Nordisk offerslong-term incentive compensation and or company vehicles dependingon the position’s level or other company factors. Employees arealso eligible to participate in Company employee benefit programsincluding medical, dental and vision coverage; life insurance;disability insurance; 401(k) savings plan; flexible spendingaccounts; employee assistance program; tuition reimbursementprogram; and voluntary benefits such as group legal, criticalillness, identity theft protection, pet insurance and auto/homeinsurance. The Company also offers time off pursuant to its sicktime policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality ofopportunity for all our job applicants. At Novo Nordisk werecognize that it is no longer good enough to aspire to be the bestcompany in the world. We need to aspire to be the best company forthe world and we know that this is only possible with talentedemployees with diverse perspectives, backgrounds and cultures. Weare therefore committed to creating an inclusive culture thatcelebrates the diversity of our employees, the patients we serveand communities we operate in. Together, we’re life changing. NovoNordisk is an equal opportunity employer. Qualified applicants willreceive consideration for employment without regard to race,ethnicity, color, religion, sex, gender identity, sexualorientation, national origin, disability, protected veteran statusor any other characteristic protected by local, state or federallaws, rules or regulations. If you are interested in applying toNovo Nordisk and need special assistance or an accommodation toapply, please call us at 1-855-411-5290. This contact is foraccommodation requests only and cannot be used to inquire about thestatus of applications.