Digital Marketing Manager Position Available In Union, New Jersey

Digital Marketing Manager
Confidential Company
Berkeley Heights, NJ A growing, nationally recognized brand is seeking a strategic and hands-on Digital Marketing Manager to lead and execute performance-driven marketing initiatives across their channels onsite in New Jersey. About the Role As the Digital Marketing Manager, you will own the development and execution of the annual marketing calendar and lead digital campaigns across paid media, CRM, and lifecycle channels. You’ll collaborate cross-functionally and manage agency partners to ensure brand consistency, campaign effectiveness, and measurable growth.

Key Responsibilities Marketing Calendar Ownership:

Build and manage the annual integrated marketing calendar across digital, in-store, and franchise channels.

Performance Marketing:

Lead paid media strategy with a strong focus on paid search (Google Ads) and paid social (Meta, TikTok), managing six-figure budgets and optimizing for ROI.

CRM & Lifecycle Marketing:

Oversee email, SMS, and app notification strategies with a focus on segmentation, personalization, and conversion.

Campaign Reporting:

Monitor KPIs and deliver actionable insights to leadership to inform strategy and improve performance.

Agency Management:

Manage external agency partners, ensuring accountability, performance, and alignment with brand goals. Preference for candidates with prior agency experience. Qualifications 5-8 years of experience in digital or integrated marketing, preferably within consumer-facing industries such as CPG, retail, hospitality, or franchise.
Proven success in managing paid media campaigns and CRM programs.
Strong analytical skills and experience with marketing performance tools and KPIs.
Experience managing agency relationships and working in fast-paced, client-facing environments.
Excellent communication and project management skills.