Marketing Manager (Yankee Stadium) Position Available In Bronx, New York

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global , the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

We are seeking a strategic, detail-oriented, and creative Marketing Manager to lead food & beverage and retail marketing efforts at Yankee Stadium. This role is responsible for crafting a compelling guest experience through storytelling, campaign execution, and cross-functional collaboration. From menus to merchandise, social media to signage, this role ensures every touchpoint is on-brand, engaging, and revenue-driving.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Partner with internal teams and creative agencies to develop impactful sales and marketing collateral, including menus, catering packages, suites brochures, and to-go-market sales decks. Manage consistent, strategic in-venue signage (menu boards, wayfinding, condiment carts, employee entry points, etc.) aligned with brand standards. Build a cohesive enhanced food and beverage souvenir and offerings program to elevate the fan experience and drive incremental revenue. Serve as the key contact for influencer activations and media visits focused on food and retail. Lead planning and execution for photoshoots and media days. Support website updates and optimize presence across third-party platforms, directories, and review sites. Collaborate closely with the Yankee Stadium marketing team to align on branding, promotions, and cross-functional initiatives. Develop post-event and campaign recaps summarizing sales, promotions, digital impact, and PR coverage. Track KPIs and recommend optimization strategies. Work cross functionally with HR, operations, and sales teams to activate employee engagement programs and integrated marketing initiatives. Conduct local and national competitive analysis to inform product development and market positioning. Support Non-Game-Day event marketing and execution for concerts, corporate functions, and private events to maximize stadium utilization. All other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 3-5 years of experience in hospitality, sports, or food and beverage marketing.

SKILLS AND ABILITIES

Strong writing, editing, and verbal communication skills. Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment. Proven creative thinker with a passion for branding and guest experience. Proficient in Microsoft Office; knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) a plus. Strong interpersonal and relationship-building skills, especially with clients, vendors, and media. Must be available to work nights, weekends, and holidays according to event schedules.

COMPENSATION

Competitive salary range of $70,000 – $75,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location:

On Site – Yankee Stadium

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. #LI-EF1