Marketing Manager Position Available In Monroe, New York

Marketing Manager First Learning 1501 Monroe Avenue, Rochester, NY 14618 About First Learning First Learning is one of North America’s largest providers of high-quality, early education for children. Starting in 1991, Care-a-lot opened its first childcare center in Greece, quickly earning a strong reputation for high-quality early childhood education. Over the years, this reputation fueled growth, leading to eight locations serving families across the Rochester community. Between 2023 and 2025, Care-a-lot continued its growth with the addition of Generations Child Care, Storybook Academy, and Windsor Academy, further strengthening its impact and reach in New York State. Now operating under the parent company name First Learning, we celebrate a significant milestone in our journey. Our commitment to providing exceptional childcare services remains steadfast, earning us recognition among North America’s top 50 for-profit childcare organizations by Exchange Magazine . As we continue to grow, we remain dedicated to maintaining the excellence that has defined our service to children and families for decades. We care about YOU!

What we offer:

• Paid time off and paid holidays
• Discounted childcare
• Health insurance – including telehealth!
• Dental insurance
• Education assistance
• 401(k)
• Life insurance
• Employee referral program
• Employee assistance program
• Abundant opportunities for growth

Job Title:

Marketing Manager Reports to:

Director of Human Resources & Enrollment Supervises:

None Position Summary:

We are looking for a motivated and enthusiastic Marketing Manager to help promote our childcare centers and drive enrollment and recruitment. The Marketing Manager will execute campaigns, create content, and collaborate closely with the recruitment and enrollment team to showcase our programs, facilities, and unique approach to care. The ideal candidate is a strong communicator, adaptable, and eager to learn and grow in education-focused marketing strategies.

Key Responsibilities:

Develop and implement marketing campaigns to raise awareness of our centers and drive new enrollments. Produce and publish content (such as social media posts, blogs, flyers, and email blasts) that highlights our programs, benefits, and unique selling points. Monitor and respond to inquiries on social media and email in a friendly, helpful, and prompt manner. Assist in organizing and promoting events (such as open houses, family nights, enrollment fairs, and job fairs) to connect directly with prospective families and employees. Update and maintain center profiles on the website, directory listings, and social media platforms to reflect accurate and up-to-date information. Support recruitment initiatives by developing materials and campaigns to attract and retain high-caliber childcare providers and educators. Gather and track data on lead sources, enrollment inquiries, and staffing applications to measure the impact of marketing initiatives. Provide administrative support to center leadership as needed. Manage and maintain relationships with external marketing vendors and partners to maximize resources and results.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). Strong written and verbal communication skills, with a keen ability to craft messages for different audiences. Familiarity with social media platforms (Instagram, Facebook, TikTok, LinkedIn) and Microsoft Office applications. Willingness to learn and grow within a collaborative team environment. Detail-oriented, adaptable, and enthusiastic about education and child care. Previous internship or related experience is a plus but not required.

Job Type:

Full-time Location:

1501 Monroe Avenue, Rochester, NY 14618

Job Type:

Full-time Pay:

From $50,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Health insurance Health savings account Paid time off Referral program Retirement plan Tuition reimbursement Vision insurance

Schedule:

8 hour shift Day shift Monday to Friday No nights No weekends

Work Location:

In person