B2B Content Marketing Manager Position Available In New York, New York

B2B Content Marketing Manager Marketing USA Your Team & Your Role About Babbel Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the Babbel app, Babbel Live classes, Babbel podcasts, and Babbel for Business products, we provide learners with the most effective solutions, enabling them to communicate in real-life scenarios with real people. The Babbel team is as diverse as our content. With headquarters in Berlin, Germany and our US office in New York, we’re a team of 1,000+ people from more than 80 different nationalities. #1 most innovative language company (Fast Company 2023) 16 Million subscriptions sold 60,000 expert created lessons Get to know the product Join Babbel for Business as a B2B Content Marketing Manager and help shape the future of language learning—drive impactful content strategies, boost our brand, and fuel high-quality growth with a fast-moving, ideas-obsessed team. Learn, grow, and bring your best self to the team at Babbel for Business. If this sounds like a good fit for you – we want to hear from you! About the

Role:

At Babbel, we’re all about communication and bridging barriers. It’s what our product is built on! The ideal person for this role will live and breathe the written word, while also having a good foundation in the tools that help bring it to the world. You’re fascinated by what makes prospects click on an ad or read an ebook… and you know how to create content that makes those things happen. We are hiring a dynamic and experienced B2B Content Marketing Manager to join our team at Babbel for Business. In this role, you will be responsible for creating and managing a wide range of content that engages our target audience and drives business growth. You will leverage your expertise in short- and long-form writing, SEO optimization, and social media management to enhance our brand presence and help generate leads. Additionally, we are looking for candidates with experience utilizing AI tools to streamline content creation and ensure our strategies align with the latest industry trends. Knowledge of WordPress greatly preferred, knowledge of Hubspot and Synthesia a plus. This position is located in NYC and requires a minimum of 3 days/week in office.

You will:

Produce high-quality content in various formats, including blog posts, whitepapers, case studies, eBooks, infographics, video scripts, and social media posts.
Utilize AI technologies to enhance content creation processes and improve efficiency.
Develop and implement SEO strategies to increase organic search visibility and drive traffic.
Ideate, create, manage and optimize organic content on LinkedIn to engage our audience and promote our brand effectively.
Manage the creation of content on WordPress, aligning to brand standards.
Assist in the coordination of the translation and localization of content for various markets.
Collaborate with various stakeholders across the B2B business to effectively create content and ensure brand consistency.
Communicate content updates to Sales and Customer Success teams to ensure all stakeholders are informed and equipped to leverage all content assets.
Assist in tracking the performance of content initiatives.

You have:

Bachelor’s degree in marketing, communications, English, journalism, business, or a related field
3-5 years of content marketing experience
Strong writing, editing, and communication skills
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience utilizing AI for content creation, and experience in, or an interest in, how AI is impacting search and content discoverability
Experience with SEO strategy, keyword research, and writing SEO-optimized content
Experience with organic social strategy, primarily using LinkedIn
Experience in WordPress highly preferred Benefits Working at an international start-up with a strong sense of mission
Bonus eligible and generous 401K matching
Responsibility from day one; you can make an impact!
Strong skill and career development, frequently working closely with team leaders
20 PTO days every year with additional tenure-based days after 2 years

Salary Information:

In New York City, the reasonable annualized full-time salary for this role is $85,000-$95,000 placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level Babbel is an equal opportunity employer committed to diversity and inclusion.