Digital Marketing Manager Position Available In New York, New York

Digital Marketing Manager 1.7 1.7 out of 5 stars 126 5th Avenue, New York, NY 10011 Established 36 years ago, the PCA Group of Companies (PCA) is a privately owned, global beauty holding company. Currently being led by the founders and the next generation of the family, the Group spans ~1500 employees in 5 geographic locations around the world, focused on omnichannel distribution and fulfillment for the beauty category. Multiple subsidiaries with distinct leadership, business direction, and separate financial structure. We are seeking a digitally savvy and beauty-obsessed Digital Marketing Manager to lead strategic initiatives that drive brand awareness, customer engagement, and e-commerce growth. This role is ideal for a data-driven marketer with a deep understanding of beauty consumers and the ever-evolving digital landscape. You will be responsible for developing and executing 360° digital marketing strategies that span performance marketing, SEO, paid media, influencer partnerships, email, social, and content—connecting brand storytelling with commerce across both DTC and retail channels. Your work will directly contribute to driving traffic, increasing conversion, and maximizing customer retention in a highly competitive beauty market.

Key Responsibilities:

Strategy Development:

Create and implement a cohesive marketing strategy that aligns with business objectives and drives online sales growth. Identify new opportunities and trends to enhance our digital presence.

SEO and SEM:

Optimize website content for search engines to improve organic search rankings. Manage paid search campaigns (PPC) to maximize ROI and drive targeted traffic to our site.

Email Marketing:

Develop and execute email marketing campaigns to engage and retain customers. Segment email lists and personalize content to increase open rates and conversions.

Social Media:

Manage and grow our social media presence across platforms. Create engaging content, run paid social campaigns, and interact with our online community.

Analytics and Reporting:

Develop P&L, operational tracking and forecasting for retailer and D2C channels. Monitor and analyze website performance, traffic sources, and conversion rates using tools like Google Analytics. Generate regular reports to track progress and identify areas for improvement. Professionally and efficiently present results to customers and internal stakeholders.

Collaboration:

Work closely with the buying, merchandising, and customer service teams to ensure a seamless customer experience. Coordinate with external agencies and vendors as needed.

Budget Management:

Oversee the e-commerce marketing budget, allocating resources effectively to achieve the best results. Track spending and adjust strategies as necessary to stay within budget.

Reporting:

Prepare and deliver performance recaps, strategic updates, and marketing plans in a clear, professional manner.

Qualifications:

4-6 years of digital marketing experience, preferably in beauty, wellness, or consumer lifestyle brands Proven experience managing DTC and retailer e-commerce channels Strong understanding of beauty consumer behavior and digital shopping habits Proficient in tools such as Google Ads, Meta Ads Manager, Klaviyo, Shopify, GA4, and influencer platforms Creative thinker with analytical rigor and strong project management skills Bachelor’s degree in Marketing, Communications, Business, or a related field is required Master’s degree in Marketing, Digital Media, or an MBA is a plus What we offer: Phenomenal discounts on products within the beauty industry and beyond Medical, Dental, and Vision, along with supplemental benefits available after 60 days 401 (k) available after 1 year of service with up to a 4% match 17 days PTO and Paid Holidays Salary commensurate with experience $100,000.00 – $105,000.00 Equal Employment Opportunity Statement We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.