Director of Marketing Position Available In New York, New York

Director of Marketing Abacus Business Computer – 3.0 New York, NY Job Details Full-time $120,000 – $160,000 a year 18 hours ago Benefits Health insurance 401(k) Paid time off 401(k) matching Professional development assistance Qualifications Mandarin Director experience Marketing experience (6-10 years) 5 years Writing skills Content marketing strategy English POS Marketing experience (3-5 years) Google Ads Growth marketing strategy Senior level SaaS B2B marketing Leadership Communication skills Marketing Full Job Description Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools. Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions. About the Role We’re seeking a strategic, results-oriented Director / Head of Marketing to lead our marketing team in driving brand growth, customer acquisition, and market presence across North America. This is a key leadership role where you will partner closely with Sales, Product, and Customer Success to build a scalable growth engine and strengthen our position in the restaurant SaaS space. Key Responsibilities Develop and execute comprehensive brand and marketing strategies to boost visibility, credibility, and engagement. Lead multi-channel digital marketing efforts , including SEM, SEO, social media, email campaigns, and website optimization to maximize lead generation and conversion. Create and manage product marketing assets , such as launch campaigns, case studies, videos, brochures, and sales enablement materials. Plan and execute co-marketing initiatives, industry events, and PR activities to amplify our brand presence. Build, manage, and mentor the marketing team , while overseeing relationships with external agencies and contractors. Establish and monitor key marketing metrics (CAC, ROI, MQLs, etc.) and generate performance reports for continuous improvement. Support Sales with aligned marketing campaigns and implement scalable systems for lead nurturing and conversion. What We’re Looking For 5+ years of B2B marketing experience , ideally in SaaS, technology, or POS-related industries. Expertise in tools like HubSpot, GA4, Google Ads, Meta Ads, and other digital marketing platforms. Strong brand-building and storytelling skills , with a proven ability to create differentiated marketing assets. Leadership experience managing at least a 2-person marketing team and working cross-functionally with other departments. Fluency in English and Mandarin , with strong writing and visual communication skills. Compensation & Benefits Annual salary : USD $120,000 – $160,000 (depending on experience) Performance bonus + equity incentive : 0.25% – 1% Comprehensive benefits package : medical insurance, 401(k) plan, and an annual training/development stipend

Job Type:

Full-time Pay:

$120,000.00 – $160,000.00 per year

Benefits:

401(k) matching Health insurance Paid time off Professional development assistance

Schedule:

Day shift Monday to Friday Ability to

Commute:

New York, NY 10018 (Preferred) Ability to

Relocate:

New York, NY 10018: Relocate before starting work (Preferred)

Work Location:

In person