Executive Director, Digital Marketing Position Available In New York, New York
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Job Description
Get AI-powered advice on this job and more exclusive features. This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more. Base pay range $200,000.00/yr – $290,000.00/yr
Growth Strategy:
Develop and execute a comprehensive marketing strategy to drive customer acquisition, retention, and revenue growth. Manage budgets and optimize marketing plans for maximum impact.
Brand Management:
Lead brand evolution, ensuring alignment with consumer needs. Develop compelling brand narratives and campaigns across all channels.
Performance Marketing:
Drive digital marketing initiatives, optimizing customer acquisition costs. Leverage data insights to enhance conversion and retention.
Campaign Development:
Oversee seasonal, promotional, and evergreen campaigns. Ensure brand cohesion and effectiveness in all marketing materials.
Lifecycle Marketing:
Implement strategies to increase customer retention and maximize lifetime value through targeted communication and personalized experiences.
Team Leadership:
Lead and mentor a 7-person marketing team, fostering innovation, collaboration, and accountability.
Cross-Functional Collaboration:
Work with leadership, agencies, and internal teams to support product launches, drive insights, and ensure compliance.
Market Trends & Innovation:
Stay informed on competitive practices, digital marketing trends, and new technologies to optimize marketing efforts.
Performance & Reporting:
Track key KPIs (CPA, LTV, retention, conversion rates) and ensure efficient marketing spend with insightful reporting.
Qualifications & Skills:
Education:
Bachelor’s degree in Business, Marketing, or related field preferred.
Experience:
15+ years in digital marketing, 5+ years managing teams. Strong track record in performance marketing, brand strategy, and customer retention in a DTC subscription business.
Skills:
Expertise in CRM, analytics platforms, budget management, and data-driven decision-making. Strong leadership, strategic thinking, and collaboration abilities. Seniority level Executive Employment type Full-time Job function Marketing, Advertising, and Production Industries Retail, Online and Mail Order Retail, and Advertising Services
