Manager, Growth Marketing (EveryPlate) Position Available In New York, New York

Manager, Growth Marketing (EveryPlate)
Category Marketing, PR, & Communications
Job available in 2 locations New York, NY, United States Toronto, Ontario, Canada At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. Back to search results
About the Role To support EveryPlate’s exciting growth trajectory, we’re looking for a Marketing Manager to drive revenue growth through strategy, planning and activation on existing and emerging growth channels ranging from Podcast to Landing Page optimization. This role is perfect for a performance-minded marketer with a strong entrepreneurial spirit and the ability to wear many hats at once. You will report to the Marketing Director of EveryPlate and collaborate closely with the Acquisition, Analytics, Product Marketing, and Business Development teams. Your efforts will directly impact customer acquisition, brand visibility, and long-term customer profitability for HelloFresh’s most affordable meal kit offering.

What You’ll Do:

Lead strategy and execution across a number of growth initiatives that aim to drive reach, optimize conversion rates, and support customer profitability
Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
Develop, brief, and review creative assets and messaging in partnership with the Go-To-Market team, ensuring alignment with brand and performance goals
Launch and optimize landing page experiences, offers, and funnel improvements through continuous testing and iteration
Monitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisions
Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver
Stay informed on industry trends, competitor strategies, and new growth tactics to fuel innovation and differentiation

Who You Are:

4-5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency
Bachelors degree
Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV
Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus
Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams
Creative and resourceful; comfortable navigating ambiguity and iterating quickly to drive results
Customer-obsessed and passionate about building thoughtful, effective campaigns
Collaborative team player with a proactive, solutions-oriented mindset This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range
$119,200—$140,000 USD