Product Partner Marketing, Global Business Marketing Position Available In New York, New York

Product Partner Marketing, Global Business Marketing TikTok

• 3.3 New York, NY Job Details $96,000
• $151,111 a year 6 hours ago Benefits Paid parental leave Paid holidays Disability insurance Health insurance Dental insurance RSU Parental leave Vision insurance 401(k) matching Life insurance Paid sick time Qualifications Media buying Sales English Mid-level Canva Video production Affiliate marketing Communication skills Marketing Copywriting Performance marketing Full Job Description Responsibilities About the Team TikTok Marketing Partners Program supports creative development, content marketing, agency enablement, partner programs, and industry education.

We produce a range of assets from partner narratives to educational videos that help drive adoption and engagement. Our work helps showcase TikTok’s ecosystem and empowers partners to grow their business on the platform. TikTok is seeking a Product Partner Marketing Manager, Agency to drive the growth and success of our agency ecosystem. This role sits within the Global TikTok for Business Marketing Team and focuses on developing and delivering scalable enablement and education programs—including training, video content, playbooks, toolkits, FAQs, and onboarding resources. You’ll empower agencies to confidently adopt and activate TikTok’s ad products, creative solutions, and performance strategies. The ideal candidate is passionate about creating content that informs, educates, and inspires—whether that’s a sharp one-pager, a compelling video, or an interactive training experience. Responsibilities

• Develop and execute content strategies that grow and support agencies to be badged and currently badged in the TikTok Marketing Partners Program, driving adoption and engagement
• Develop and execute content strategies that support current and prospective agency partners in the TikTok Marketing Partners Program, driving product adoption, education, and engagement
• Create compelling collateral and sales enablement materials tailored to ad sellers, marketers, and merchants
• Build and deliver training programs for agency partners covering product education, sales best practices, and campaign strategy
• Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs
• Partner cross-functionally with Product, Sales, and Global Agency teams to localize narratives and amplify product value propositions
• Produce digital content such as case studies, blogs, and thought leadership to showcase agency success and best practices on TikTok
• Support go-to-market plans and messaging for key product launches, grounded in competitive intel and partner feedback
• Launch targeted campaigns to deepen agency engagement and track adoption metrics, optimizing for impact and scale Qualifications Minimum Qualifications Minimum 4+ years of experience in marketing, sales enablement, partnerships, communications, advertising and/or technology industries Excellent written and verbal communication in English with strength in copywriting Hands-on experience creating enablement materials such as pitch decks, one-pagers, playbooks, and onboarding guides Experience working directly with external partners, creative agencies or events vendors A fast learner with a great sense of judgment, design sensibilities, and creative thinking Ability to thrive in ambiguity and adjust quickly to change Understanding of the advertising industry and media agency landscape Preferred Qualifications Knowledge of TikTok ad products and performance marketing strategies Experience working with creative and video production tools and familiar with Canva, Adobe Creative Products, or CapCut Experience working with agency, creative, and media buying agencies.

Bonus:

experience supporting media buying or creative agencies through structured education and engagement programs Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $96000

• $151111 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated)

Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect

• and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy
• a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request