Senior Director, Growth Marketing Position Available In New York, New York

Senior Director, Growth Marketing
remote type
Flexible (Hybrid/Remote/In-Office)
locations
New York
time type
Full time
posted on
Posted Today
job requisition id

R0009930

Work Locations:

With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
Division Story
Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren’t shy about sharing your more “out there” ideas that will bring in new audiences.
Job Description

THE ROLE

A+E Global Media is seeking a highly strategic and performance-minded Senior Director of Growth Marketing to lead audience acquisition, product marketing, and retention efforts across our direct-to-consumer (DTC) products and expanded sites. This leader will own these platform’s growth strategy across paid and owned channels, including product feature recommendations, as well as guiding test-and-learn strategies. The role will partner closely with brand marketing, digital editorial, product, analytics, marketing creative, and digital operations teams to maximize audience and revenue impact.
This is a high-visibility role that blends performance & product marketing, and requires a marketer who can own & champion the full user journey on these platforms. The role requires a track record of delivering measurable growth – managing to CAC, LTV, engagement & retention KPIs.

MORE ABOUT WHAT YOU’LL DO

Define and own A+E’s growth marketing strategy across DTC and website expansion initiatives, ensuring team and partners are clear on priorities and KPIs and focusing on areas of greatest impact.
Oversee performance marketing, including defining KPIs, campaign planning, execution, and optimization.
Oversee product marketing, developing core audience groups (personas), championing lifecycle marketing, and advocating features to increase engagement & retention of prospective audience groups.
Set strategy & manage email acquisition and customer care communications across digital properties.
Collaborate cross-functionally with Product, Analytics, and Creative teams to meet performance goals; work together to outline road map prioritization and important test & learn scenarios each quarter.
Recruit, mentor and lead a team of digital marketers, ensuring development, and creation of a culture of innovation.
Stay current on industry trends, benchmarks, and best practices, and share actionable insights with the team.

BASIC REQUIREMENTS

10+ years in digital/growth marketing, with leadership role across lifecycle (awareness, acquisition, retention, engagement) marketing channels

THE IDEAL CANDIDATE WILL HAVE

Familiarity with building out a growth marketing practice within an organization a plus
Experience leading DTC, subscription campaigns with measurable ROI
Analytical mindset — fluent in constructing and refining key metrics strategy, A/B testing, and optimization strategies
Familiarity with AI powered marketing tools as well as marketing automation platforms like Iterable, analytics tools like Amplitude & media platforms like Meta, Google & TikTok
Strong collaborator and communicator across creative, technical, and executive stakeholders
Experience managing and mentoring mid-level managers and junior marketers
Compensation

Annual Pay Range:

$167,521 – $196,000

Annual Incentive Target:

20.00%
The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate’s qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at .
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company. We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.