Marketing Manager Position Available In Orange, New York

Marketing Manager Fineline Settings LLC 135 Crotty Road, Middletown, NY 10941 Fineline is committed to serving solutions to the food service industry through revolutionary materials, forward-thinking designs, and user-friendly functionality. The Fineline family has always championed the customer experience. Our ability to produce domestically as well as source from emerging markets has allowed us to provide the most extensive packaging offerings in food service industry. Our vast collection of tableware, caterware, drinkware, utensils, and more continues to expand as consumer demands increase. Every one of our products is made with the intent to please. Through quality craftsmanship, functionality, and innovation, we aim to be your first choice in packaging.

Our driving mission:

Upturning industry standards. We’re revolutionizing the industry with dynamic new ideas that drive value and raise expectations with high-performance products at incredible value and a lifetime commitment to our customers. •

Position Summary:

The candidate for this position needs to be a highly driven and creative person to take full ownership of our company’s marketing strategy and execution. This pivotal leadership role is responsible for elevating our brand presence, driving engagement across platforms, and ensuring marketing initiatives align with business goals. The Marketing Manager will oversee all aspects of marketing—from brand messaging to catalog integrity, digital strategy, content creation, and product exposure. This individual will be the steward of our company’s website content, sales platform, digital footprint, branding, and more. The right person will play a key role in how our brand is seen, experienced, and remembered across every channel. Experience in product development is a strong plus.

• Reports to: CEO

• Key Responsibilities:

• Marketing Strategy & Leadership
• Develop and execute a unified, data-driven marketing strategy that supports business growth and brand equity. Own and manage the full marketing lifecycle from brand awareness to conversion and customer retention.
• Digital Marketing & HubSpot
• Lead all activities within HubSpot, including workflows, lead capture, email campaigns, landing pages, automation, and analytics. Ensure that all digital platforms reflect consistent messaging, branding, and user experience.
• Website Management
• Own and maintain all company website content—ensuring accuracy, relevancy, branding consistency, SEO optimization, and strong UX/UI. Ensure site architecture and navigation align with business goals and product visibility needs.
• Brand Messaging & Content Oversight
• Lead branding strategy, ensuring all touchpoints reflect a cohesive and compelling message. Oversee creation of marketing content, including collateral, packaging, presentations, video, signage, and campaigns.
• Visual & Creative Supervision
• Manage and support the Creative Director in developing impactful visuals across web, print, and social. Guide the Visual Data Strategist in ensuring all visual assets are accurate, brand-compliant, and support business intelligence needs.
• Catalog & SKU Management
• Maintain and oversee product catalog updates across digital and print formats. Ensure SKU accuracy, consistency in product naming conventions, and alignment with ERP or inventory systems.
• Cross-Functional Collaboration
• Serve as a bridge between Marketing, Sales, Product, and Operations to support launches and strategic initiatives.
• Reporting & Sales Coordination Maintains accurate records of promotional activity and market communication. Collaborates with sales and executive leadership to align marketing efforts with sales strategies.
• Product Development Insight (Preferred)
• Contribute strategic insight to new product development, including naming, packaging, messaging, and launch support. Monitor competitor offerings and assist in identifying gaps or innovation opportunities.

• Required Qualifications:

• 5-8+ years of progressive marketing experience, including direct team management. Deep understanding of
• digital marketing
• , website content management, branding, SEO/SEM, social media, and email automation. Hands-on experience managing
• company websites
• and driving content optimization strategies.

Proven experience managing product catalogs, SKUs, and cross-functional marketing initiatives. Preferred Qualifications Experience in product development or working closely with product lifecycle teams. Industry experience in consumer goods, manufacturing, retail, or design-driven brands. Fineline is an equal-opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable laws. We are committed to providing a workplace that is free from discrimination and harassment and promotes a diverse, inclusive, and respectful work environment for all employees. We encourage all qualified candidates to apply for our job openings and to help us further our commitment to diversity and inclusion. All employment decisions are made solely based on qualifications, merit, and business needs.

Job Type:

Full-time Pay:

$100,000.00 – $120,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Schedule:

Monday to

Friday Work Location:

In person