Integrated Marketing Manager Position Available In Sullivan, New York

Integrated Marketing Manager 4.3 4.3 out of 5 stars 200 Hurd Road, Bethel, NY 12783 Bethel Woods Center for the Arts is a nonprofit 501(c)(3) cultural organization, located in Bethel, New York, at the National Register historic site of the 1969 Woodstock festival. We lean into our rich history of peace and music, and remain committed to providing extraordinary experiences, granting access to the arts, and preserving and interpreting the Woodstock site. Each position plays a part in fulfilling our vision to make the world a better place through the power of music and the arts.

Salary:

$60,000 – $62,000 Job Summary The Integrated Marketing Manager is a critical member of the Marketing team responsible for planning, executing, and optimizing multi-channel marketing campaigns to promote Bethel Woods’ concerts, festivals, programs, and exhibitions. This role involves planning, purchasing, and measuring media across digital, social, print, broadcast, and out-of-home channels to maximize audience engagement and attendance. The ideal candidate is detail-oriented, budget-savvy, strategic, and passionate about the arts and live events, looking to join a collaborative team. Duties/Tasks Develop and manage strategic media plans across digital, traditional, and emerging platforms to support Bethel Woods’ marketing goals Collaborate with internal teams and external media partners to create media schedules, negotiate placements and rates, and ensure optimal exposure Analyze audience data to inform targeting strategies and maximize reach and engagement Implement and manage campaign tracking mechanisms (e.g., UTMs, pixels) to measure performance across channels Manage budgets for media buying and track spending Monitor campaign performance, compile reports, and recommend adjustments to improve ROI Leverage customer data insights to inform audience segmentation and media targeting strategies Establish KPIs for campaigns and proactively recommend optimizations based on performance against benchmarks Stay informed on media trends, market conditions, and competitive landscape to inform planning decisions Coordinate with creative teams to ensure timely delivery of assets in accordance with media specifications including advertisements, commercials, print collateral, promotional materials, etc Support marketing initiatives for major events, educational programs, exhibitions, and organizational fundraising campaigns Manage development and execution of promotions with radio, TV, print and other media outlets, as well as other organizations to extend marketing dollars Manage day of show/event marketing settlement recaps including invoices, tear sheets and trade and promotional documentation Qualifications BA/BS in Marketing, Communications, Advertising or related field Minimum 3-5 years of marketing experience, preferably in arts, entertainment, or nonprofit sectors Proficiency with media research tools (e.g., Nielsen, Google Analytics, Meta Business Suite) and buying platforms Strong computer and current technology skills Knowledge of TMOne, Archtics, Adobe Suite a plus Experience working with media agencies and vendors Basic understanding of SEO, SEM, and digital marketing best practices Understanding of analytics, user data, and personas/demographics Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously; familiarity with project management software such as Monday.com Excellent communication and negotiation skills Passion for arts, culture, and live performance Position is in-person, on-site in both Liberty and Bethel, NY, and requires a flexible schedule with the ability to work evenings and weekends when necessary To apply, please send your resume and cover letter to HR@BethelWoodsCenter.org with

Integrated Marketing Manager:

(Your Last Name) as the subject line.