Director of Marketing for The Science of Reading Center at SUNY New Paltz Position Available In Ulster, New York

SUNY New Paltz VacancyExternal Posting (Professional) Applications are invited for consideration for appointment to the following position:

Department:

Science of Reading CenterBudget Title:

Staff AssociateLocal Title:

Director of Marketing for The Science of Reading Center at

SUNY New PaltzPosting Date:

February 24, 2025

Classification:

SL-4

Duties:

The State University of New York at New Paltz (SUNY New Paltz) is seeking a highly motivated and creative director to join the University’s Science of Reading Center to increase the profile and effectiveness of the Center at SUNY New Paltz and throughout New York. This position would oversee key aspects of the Center’s marketing strategy, including developing comprehensive in-field and digital marketing plans, launching campaigns, managing budgets, as well as analyzing market data and trends. This 2-year full-time position would work closely with the Center’s Executive Director and the Executive Director of Communication and the University’s Office of Communication & Marketing (OCM) team.

The Science of Reading Center, SUNY New Paltz is a hub for preK-12 educators in New York and nationwide to build their knowledge, preparation, and strategies to provide evidence-based reading instruction and practice to deliver on the promise of equitable education for all children.

Responsibilities of the role include but are not limited to:

Strategic Planning and Market Analysis Create and execute long-term marketing strategies aligned with the Center’s mission and objectives, including market segmentation, positioning, and brand development forthe Science of Reading Center aligned to SUNY New Paltz. Conduct thorough market research to identify trends, competitor analysis, andcustomer insights to inform marketing strategies and approaches. Develop structures and strategies to attract new learners and retain existing onesthrough new offerings, targeted marketing campaigns, and customer relationshipmanagement, including the transition to a fit-for-purpose CRM to manage lists anddirect marketing.

Campaign Management Develop and implement comprehensive marketing and advertising strategies acrossvarious channels. Targeting the campus community and educators in Maryland, NewYork and other target states. Utilize various strategies such as top-of-the funnel awareness marketing, contentmarketing, community building, story-telling, demand generation and lead generation,social media, email (direct) marketing, Search Engine Optimization, website, printedcollateral, podcasts, and radio. Proactively build and maintain relationships with local, state and national K-12journalists and media outlets to maximize exposure for the Center, working closely withthe University Spokesperson/Exec