Senior Director of Strategic Marketing & Brand Management – Dental Laboratory Position Available In Allegheny, Pennsylvania

Senior Director of Strategic Marketing & Brand Management – Dental Laboratory 3.6 3.6 out of 5 stars 1615 Golden Mile Highway, Monroeville, PA 15146 Join Maverick Dental Laboratories as a

Senior Director of Strategic Marketing & Brand Management About Us:

Your smile is a gift you give to everyone. Maverick Dental Laboratories partners directly with dentists to restore their patients’ dental aesthetics and function with patient-specific dental restorations and prosthetics. Since its inception in 2003, Maverick has grown to become one of the country’s largest privately held dental laboratories, serving a national clientele.

Current Opportunity:

Senior Director of Strategic Marketing & Brand Management Position Overview:

We are seeking a dynamic and highly motivated Senior Director of Strategic Marketing & Brand Management to drive comprehensive marketing strategies to achieve the organization’s objectives for organic sales growth, new customer acquisition, and client retention. This role requires a deep understanding of marketing, strategic thinking, strong leadership skills, and a proven track record of success.

Responsibilities:

Marketing Plan Development:

Own the development and evolution of the overall marketing plan (communication plan, channel strategy/mix, campaign elements, and tactical plan) with clear strategies and tactics to drive the business forward with measurable outcomes.

Customer Understanding:

Create marketing campaigns that demonstrate a deep understanding of the customer and effectively communicate the value propositions associated with being a Maverick client throughout the entire customer journey.

Marketing Execution:

Execute all marketing tactics to support the strategic marketing plan, using an integrated marketing approach across digital, social media, content, SEO, and traditional marketing methods.

New Customer & Organic Growth:

Plan and design creative and effective multi-channel communication campaigns (traditional and digital) that address all levels of the sales funnel to accelerate current customer engagement and develop high-quality leads and pipeline growth.

Sales Team Collaboration:

Work closely with Sales Leadership to understand the needs of the sales team and develop the necessary messaging and materials, including sales collateral, presentations, and training materials, to equip them with the tools required for successful outcomes.

Results Tracking and Reporting:

Responsible for the marketing budget and results reporting to stakeholders, including ROI calculations, insights, and data-driven recommendations for improvement. Identify gaps and implement countermeasures to meet growth targets. Collaboration with

Content & Creative Team:

Work closely with the content & creative team, serving as the main point of contact, to ensure the timely delivery of high-quality marketing assets.

Job Requirements:

• Bachelor’s degree required, preferably in marketing, communications, or a business-related field.
• 7+ years of relevant experience in marketing, sales, or a related commercial role, with 3+ years specifically in digital marketing.
• Ability to both create strategy and execute tactically, with a strong sense of urgency.
• Proven experience in marketing, with a strong focus on strategy, awareness, lead generation, and conversion.
• Ability to collaborate, gain alignment, and build consensus within marketing, cross-functional teams, and especially Sales.
• Strong analytical skills combined with a data-driven approach.
• Naturally curious, with a desire to understand the dental industry, our clients, their clinical needs, and our place in this space.
• Ability to simplify the complex and build a strong story.

Preferred Requirements:

• Master’s degree in business (MBA) strongly preferred.
• Experience in healthcare (medical, dental, vision) or similar industries (e.

g., medical device, pharmaceuticals) is a plus.

Additional Information:

Very competitive total compensation plans (some positions include discretionary bonuses or Performance Share Units).

• A 401(K) plan to help you plan for your future with an employer match.
• Great health, dental, and vision insurance packages to fit your needs and ensure you’re happy and healthy. Maverick contributes a healthy portion toward employees’ premiums.
• Generous PTO allowance – plenty of time to recharge those batteries!

Job Type:

Full-time Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person