Director of Marketing – CPG Position Available In Lancaster, Pennsylvania

Job Description:

Sports Nutrition, Athletes & Influencers, Paid Media This JobotJob is hosted by: Dylan Currier Are you a fit? Easy Apply now byclicking the “Apply Now” button and sending us your resume.

Salary:

$140,000 – $165,000 per year A bit about us: We are a high-growthsports nutrition company dedicated to fueling performance throughtop-quality supplements, including vitamins, amino acids, proteinpowders, and energy drinks. Our mission is to support athletes,fitness enthusiasts, and everyday movers with products that enhanceenergy, recovery, and overall wellness. We’re passionate aboutinnovation, authenticity, and connecting with our community throughimpactful marketing. Why join us? Competitive salary performancebonus Health, dental, and vision insurance Product discounts Paidtime off and flexible work environment Opportunity to leadmarketing at a fast-growing company with an authentic mission JobDetails We’re seeking a strategic and hands-on Director ofMarketing to lead our marketing team and drive growth across alldirect-to-consumer (DTC) channels. This individual will overseeinfluencer marketing, paid media, content strategy, and branddevelopment. The ideal candidate has deep experience in Shopify,DTC eCommerce, and managing high-performing teams. You’ll play akey leadership role in shaping our brand voice, scaling customeracquisition, and optimizing retention.

Key Responsibilities:

Leadand mentor a team of ~5 across digital marketing, influencerpartnerships, content creation, and design Own and optimize allpaid media channels (Meta, Google, TikTok, etc.), balancingperformance and brand objectives Develop and execute influencer andaffiliate strategies to amplify reach, drive conversions, and buildcommunity Oversee all DTC marketing efforts on Shopify, ensuring anoptimized, high-converting customer journey Collaboratecross-functionally with Product, Sales, and Ops teams to alignlaunches and promotions Use data to continuously improve campaignperformance, customer LTV, and CAC Manage marketing budget andagency/vendor relationships Maintain brand consistency acrosstouchpoints, including email, SMS, social, and packaging Stay aheadof industry trends in sports nutrition, eCommerce, and performancemarketing

Requirements:

7 years of marketing experience, with atleast 3 in a leadership role Proven track record scaling DTCbrands, preferably in health, wellness, or CPG Deep knowledge ofShopify and DTC eCommerce best practices Strong experience in paidmedia buying, influencer marketing, and lifecycle marketing(email/SMS) Analytical mindset with ability to translate data intoactionable insights Excellent communication, leadership, andteam-building skills Passion for health, fitness, and performance astrong plus Interested in hearing more? Easy Apply now by clickingthe “Apply Now” button. Jobot is an Equal Opportunity Employer. Weprovide an inclusive work environment that celebrates diversity andall qualified candidates receive consideration for employmentwithout regard to race, color, religion, age, sex, national origin,disability status, genetics, protected veteran status, sexualorientation, gender identity or expression, or any othercharacteristic protected by federal, state or local laws. SometimesJobot is required to perform background checks with yourauthorization. Jobot will consider qualified candidates withcriminal histories in a manner consistent with any applicablefederal, state, or local law regarding criminal backgrounds,including but not limited to the Los Angeles Fair Chance Initiativefor Hiring and the San Francisco Fair Chance Ordinance.