Senior Web Marketing Manager – Remote Position Available In Montgomery, Pennsylvania

Job Description:

As a pioneer in digital outdoor navigation with a suite of apps,onX was founded in Montana, which in turn has inspired our missionto awaken the adventurer inside everyone. With more than 400employees located around the country working in largely remote /hybrid roles, we have created regional “Basecamps” to help remoteemployees find connection and inspiration with other onXers. Webring our outdoor passion to work every day, coupling it withindustry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost ourentrepreneurial ethos at onX. We offer a fast-paced, growing,tech-forward environment where ownership, accountability, andpassion for winning as a team are essential. We value diversity andbelieve it leads to different perspectives and inspires both newadventures and new growth. As a team, we’re hungry to improve,value innovation, and believe great ideas come from any direction.

What You Will Do onX is seeking a Sr. Web Marketing Manager to leadthe strategic direction and optimization of our digital presenceacross onxmaps.com and associated web properties(adventureprojects.net, outdoorproject.com, toprut.com, andpotential future integrations). This role demands aforward-thinking leader who can balance innovation with data-drivendecision-making, advocating for a premium brand experience whileoptimizing for performance and achieving key business goals.

Combining strategic oversight, analytical insight, projectmanagement excellence, and cross-functional leadership andcollaboration, the Sr. Web Marketing Manager will drive userengagement, enhance user experience, and position onX as a leaderin the digital outdoor space. This role reports to the Sr. Directorof Growth Marketing. As an onX Public Relations (PR) Manager, youressential job duties and responsibilities will look like: WebStrategy & Roadmap Define and execute a comprehensive web strategyaligned with business goals (traffic, conversion, brandengagement). Manage the website roadmap, prioritizing projectsbased on impact, resources, and company objectives. Collaboratewith cross-functional teams to align website initiatives withproduct launches, campaigns, and strategic priorities. Conductregular audits to identify areas for optimization and propose newfeatures (e.g., customer portal, learning centers). Performance &Analytics Set and track website performance KPIs using tools likeGoogle Analytics & Looker. Generate actionable insights from webdata to optimize user journeys and conversion rates. Build andmanage dashboards & reporting tools to provide visibility intowebsite health and effectiveness. User Experience (UX) & ContentStrategy Partner with Design, Content, and Creative teams to createintuitive, user-centric web experiences. Optimize site structure,navigation, and merchandising to improve engagement and ease ofuse. Ensure website content is brand-aligned, engaging, andstrategically structured to drive conversions. Conversion RateOptimization (CRO) Lead CRO strategy to improve key funnel stagesand eliminate conversion bottlenecks. Implement A/B testing andexperimentation using platforms like Optimizely & VWO. Balanceconversion goals with brand integrity, ensuring a seamless andeffective user experience. SEO & Organic Growth Collaborate withthe SEO Manager and Web Engineers to optimize site architecture andcontent for organic visibility. Stay informed on industry updates &algorithm changes, adjusting strategies accordingly. ProjectManagement & Execution Oversee multiple website projects, managingtimelines, quality, and stakeholder alignment. Utilize Agilemethodologies (sprint planning, stand-ups, retrospectives) toenhance efficiency. Partner with technical teams to ensure seamlessexecution and integration of new tools & AI-driven efficiencies.

Stakeholder Alignment & Leadership Act as the primary point ofcontact for website strategy, aligning cross-functional teams anddriving collaboration. Present insights and strategicrecommendations to leadership teams, influencing decision-making.

What You’ll Bring Bachelor’s degree in Marketing, Business,Communications, or equivalent experience. 8 years of experience inweb marketing, digital strategy, or website management, with aproven track record of driving measurable growth, engagement, andconversion. Expertise in managing multi-site ecosystems, balancingbrand awareness, lead generation, and retention goals. Stronganalytical skills with proficiency in website performanceanalytics, CRO, A/B testing, and tools like Google Analytics,Looker, VWO, or Optimizely. Deep understanding of SEO bestpractices and their impact on organic growth. Experiencecollaborating cross-functionally with UX designers, developers, andcontent strategists to create seamless, user-centric experiences.

Familiarity with agile methodologies, sprint planning, andKPI-driven optimization. Ability to interpret data (qualitative andquantitative) to identify user pain points, optimize sitestructure, and enhance customer journeys. Hands-on experience withCMS platforms and personalization engines. Knowledge of webcompliance requirements, including privacy, security, andaccessibility. Proven leadership in cross-functional teams,aligning stakeholders, managing competing priorities, andcommunicating insights and strategy to senior leadership acrossMarketing, Product, SEO, Engineering, and Creative teams. A sharedpassion for and ability to demonstrate onX’s Company Values.

Permanent US work authorization is a condition of employment withonX. Ability to travel (up to) quarterly for multiple days to acorporate office or other onX strategic location, such as aBasecamp. Added Bonuses Though not required, we would be thrilledto consider candidates with any of the following: Strong grasp ofAI-driven tools and emerging web technologies that can enhanceefficiency and user experience. Background in outdoor,subscription-based consumer product, or SaaS industries is a plus.

Where You Can Work onX has created a thriving distributed workforcecommunity across several US locations. This position can beperformed from an onX corporate office, “Basecamp,” or “ConnectionHub”.

Corporate Offices:

onX was founded in Montana with offices inMissoula and Bozeman. If you prefer to work in an office at leastpart of the time, this is a great option.

Basecamps:

onX’sBasecamps are established virtual workforce communities where asizable number of distributed team members group for work,volunteering, socializing, and adventure. Our current Basecamps arelocated within a 90-mile radius of the following: Austin, TX;Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt LakeCity, UT; and Seattle, WA.

Connection Hubs:

onX’s Connection Hublocations are smaller, emerging communities of distributed teammembers. Our current Connection Hubs are located within a 60-mileradius of the following: Boise, ID; Charleston, SC; Charlotte, NC;Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; theBay Area of California, and Vermont. How You’ll Be Compensated onXis committed to compensating all employees fairly and equitably fortheir contributions. For this position, applicants can expect tomake between $113,000 to $141,000 upon hire. The pay range willvary based on experience, skills, certifications, and educationamong other factors as required in the job description. Inaddition, full-time onX employees are eligible for a grant ofcommon share options with a vesting schedule and a potential annualbonus of 10% based on company performance. What We’re Offering YouCompetitive salaries, annual bonuses, equity, and opportunities forgrowth Comprehensive health benefits including a no-monthly-costmedical plan Parental leave plan of 5 or 13 weeks fully paid 401kmatching at 100% for the first 3% you save and 50% from 3-5%Company-wide outdoor adventures and amazing outdoor industry perksAnnual “Get Out, Get Active” funds to fuel your active lifestyle inand outside of the gym Flexible time away package that includesPTO, STO, VTO, quiet weeks, and floating holidays PerformanceEssentials In this role, success is driven by cognitive abilitiessuch as concentration and problem-solving, essential for ourcomputer-centric tasks. onX will explore reasonable accommodationsto ensure that individuals with diverse abilities can fully engagein and contribute to the essential physical and mental functions ofthe job. Position open until filled. At onX, we believe thatdiversity makes us better. Bringing together a diverse set ofbackgrounds, ideas, and opinions helps us to achieve our mission toawaken the adventurer in everyone. We are proud to be an equalopportunity employer. onX is committed to equal opportunity notonly in our hiring practices but also in our employment practices,including but not limited to development, compensation, andpromotion. We strive to build an inclusive work community whereeveryone can be their authentic self, and together, we win as ateam. Come join us! As part of our interview process, yourconversation may be recorded for documentation purposes to allowinterviewers to focus fully on the discussion. Recordings areconfidential and accessible only to authorized personnel, withoutthe use of AI-based summarization. Please note, onX respects allapplicable laws regarding recording consent, and you will have anopportunity to opt-out if preferred.