Digital Experience Director Position Available In Berkeley, South Carolina

Digital Experience Director
Job Details
Job Location
Hudson Automotive Group – Charleston, SC
Description
Hudson Automotive Group is seeking a forward-thinking Digital Experience Director to lead the digital presence of our multi-brand automotive dealership group. In this key role, you’ll drive the performance, strategy, and optimization of all customer-facing digital touchpoints — with a heavy focus on the websites that fuel our lead generation, service bookings, and vehicle sales. You’ll oversee web content, design, SEO, and analytics across all store locations, ensuring a best-in-class experience for in-market car shoppers.
Hudson Automotive, a 3rd generation family-owned group is one of the fastest growing auto dealer groups and management companies in the Southeast U.S. If you’re looking for a fast-paced, supportive, and tech-forward dealership group, it’s time to shift your career into gear with Hudson Automotive!
What do we offer?
Collaborative team environment that values innovation and results
Competitive salary, bonus potential, and full benefits
Flexible Schedule
Medical, Dental, Vision, and Life Insurance
401k
Paid Vacation/Holidays
Continuous professional development – Hudson Academy
Employee discounts on products & services
Who are we looking for?
Proven Leader in creating a seamless and intuitive online journey that connects shoppers with vehicle inventory, service offerings, and dealership locations.
Strong Collaborator who can partner with marketing, BDC, and sales teams to align digital efforts with business goals.
Self-Motivated Digital Strategy & Web Leader looking to optimize all customer-facing digital touchpoints
Expert at managing multiple platforms and tools while driving consistent results

Qualifications:

5-7+ years in digital experience, web management, or automotive digital retail
Experience managing websites for multi-location businesses (preferably dealerships) and familiarity with dealership web platforms (Dealer.com, Dealer Inspire, etc.)
Strong working knowledge of local SEO, Google Business Profiles, and digital advertising
Proficient in CMS platforms and web analytics (GA4, Hotjar, Tag Manager)
Automotive dealership experience (or marketing agency supporting dealers)
Experience with CRMs like VinSolutions, ELEAD, or DealerSocket (Preferred)
Management Information Systems Degree or Computer Science Degree (Preferred)
Are you ready to work in a rewarding, high-energy environment, and state-of-the-art facility? Come take the next step of your career with Hudson Automotive Group. We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.