Find & Apply For Marketing Manager Jobs In Charleston, South Carolina

Salary Information & Job Trends In this Region

Marketing Managers in Charleston, South Carolina play a vital role in shaping the business landscape by developing and implementing strategies to promote products and services. - Entry-level Marketing Coordinator salaries range from $40,000 to $50,000 per year - Mid-career Marketing Manager salaries range from $60,000 to $80,000 per year - Senior Marketing Director salaries range from $90,000 to $120,000 per year The role of the Marketing Manager in Charleston has deep roots in the city’s historic commerce sectors, primarily driven by its port and tourism industries. Initially focused on traditional advertising methods such as print and radio, the profession has been integral to the economic development of the region. Over the decades, the role of Marketing Managers in Charleston has evolved significantly, adapting to new technologies and changing market dynamics. The digital age brought a shift towards online marketing, social media, and data-driven strategies, which now dominate the field. Current trends in marketing in Charleston emphasize digital expertise, with a strong focus on content marketing, customer engagement through social media platforms, and data analytics to drive decision-making and personalize marketing efforts. Sustainability and ethical marketing also play increasing roles in shaping marketing practices in the region.