Director of Marketing Automation and Digital Strategy Position Available In Richland, South Carolina

• About the

Role:

• Grade Level (for internal use):
• 12 •

Job Description Summary:

• We are seeking a strategic, data-driven, and technically adept Director of Marketing Automation & Digital Strategy to lead the evolution of our digital marketing ecosystem.

This role will focus on evaluating and implementing advanced marketing automation tools, driving integrated digital and email strategies, managing vendor relationships, and leveraging data to optimize performance and customer engagement.

• Key Responsibilities:

• Marketing Automation & Innovation
• + Drive the development of automotiveMastermind’s new marketing platform, collaborating with cross-functional teams to define requirements, and oversee implementation from concept to launch.

+ Design scalable automation workflows that ensure seamless data flow and campaign execution to support lead generation, nurturing, and customer lifecycle marketing initiatives. + Identify opportunities to automate manual processes and improve operational efficiency across marketing functions.

• Digital Strategy
• + Develop and execute digital marketing strategies across email, SMS, paid media, and social channels.

+ Build and optimize dynamic content frameworks and segmentation strategies to tailor messaging to audience needs and lifecycle stages. + Optimize email deliverability and sender reputation through testing, automation, and performance monitoring. + Ensure compliance with data privacy regulations and maintain data hygiene standards.

• Vendor & Technology Management
• + Lead the evaluation, selection, and implementation of marketing automation platforms, vendors, and related technologies. + Manage relationships with marketing technology vendors and platforms to ensure project timelines are met and campaigns are successfully executed.
• Analytics & Optimization
• + Define and track KPIs to measure the success of marketing initiatives. + Lead A/B testing, multivariate testing, and conversion rate optimization efforts. + Present regular reporting and insights to stakeholders to guide strategic decisions and continuous improvement.
• Cross-Functional Collaboration
• + Work closely with Marketing Development, Product, and Engineering teams to ensure successful execution of digital marketing strategies and implementation of new tooling. + Serve as a subject matter expert and internal consultant on digital marketing best practices.
• Who you are:
• + 10+ years of experience in digital marketing, with a strong focus on marketing automation and digital strategy.

+ Proven experience evaluating and implementing marketing automation platforms. + Deep understanding of email marketing best practices, deliverability, and compliance. + Strong analytical skills and experience interpreting marketing performance data. + Excellent communication, project management, and stakeholder engagement skills. + Exceptional problem-solving abilities with the capacity to identify issues, analyze root causes, and implement effective solutions in a timely manner.

• Compensation/Benefits
• Information (US Applicants Only):
• + S&P Global states that the anticipated base salary range for this position is $93,144 to $140,000.

Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. + In addition to base compensation, this role is eligible for an annual incentive plan. + This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us

• Expected Hours of Work:

• This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
• About
• automotive

Mastermind:

• Who we are:
• Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales.

Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com. At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

• What we do:
• Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them.

In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

• What’s In It For
• You?

• Our Purpose:

• Progress is not a self-starter.

It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

• Our People:

• We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective.

Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

• Our Values:

• Integrity, Discovery, Partnership
• At S&P Global, we focus on Powering Global Markets. Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of
• integrity
• in all we do, bring a spirit of
• discovery
• to our work, and collaborate in close
• partnership
• with each other and our customers to achieve shared goals.

• Benefits:

• We take care of you, so you can take care of business.

We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

+

Health & Wellness:

Health care coverage designed for the mind and body. +

Flexible Downtime:

Generous time off helps keep you energized for your time on. +

Continuous Learning:

Access a wealth of resources to grow your career and learn valuable new skills. + Invest in

Your Future:

Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. +

Family Friendly Perks:

It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. + Beyond the

Basics:

From retail discounts to referral incentive awards—small perks can make a big difference. For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

• Global Hiring and Opportunity at

S&P Global:

• At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions.

Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

• Equal Opportunity Employer
• S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

• US Candidates Only:

• The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision
• https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
• 20•Professional (EEO-2 Job Categories-United States of America), PDMGDV202.

2

• Middle Professional Tier II (EEO Job Group), SWP Priority
• Ratings
• (Strategic Workforce Planning)

• Job ID:

• 316699

• Posted On:

• 2025-05-28

• Location:

• Virtual, South Carolina, United States