Digital Marketing Manager Position Available In Davidson, Tennessee

Job Description:

Workwear Outfitters has a strong legacy of building innovativeand authentic market-right products and is a leading supplier ofwork apparel and footwear for diverse occupations in industriessuch as automotive, manufacturing, oil and gas, utilities,government, food services, telecommunications, hospitality, andmany more. Workwear Outfitters is based in Nashville, Tennesseewith more than 5,800 employees in facilities spanning theglobe.

Brands under the Workwear Outfitters umbrella include RedKap, Bulwark, Image Authority, Kodiak, Terra, Walls, Liberty , WorkAuthority, Workrite Fire Service, Chef Designs, Horace Small, andCritiCore. Workwear Outfitters is also the exclusive licensee forDickies apparel in the B2B channel.

Our Purpose:

“We champion andempower workers who make our world work better”Major benefitsinclude medical, vision and dental, Life and Disabilitycoverage.

Other benefits included: 401K, Tuition reimbursement,Employee Assistance Program, Flexible Spending Accounts, and manyothers.

What You Will Do as a

Digital Marketing Manager:

Red Kap islooking for a Digital Marketing Manager for our DTC workwearbusiness who will utilize best practices to drive customer trafficand new customer acquisition through the development of innovativemarketing campaigns and content. You will provide a workingknowledge of digital marketing strategy, analysis, and optimizationand will be accountable for developing, implementing, forecasting,and measuring all digital marketing strategies and relatedbudgets.

You must be capable of making decisions, driving results,and working both independently and with a team, while meetingaggressive revenue goals. Success is measured by contributing tobest-in-class customer experience, increasing quality websitetraffic, driving sustainable new customer acquisition growth, andenhancing brand awareness and engagement.

How You Will Make a

Difference:

Develop & Oversee:

Digital Acquisition Strategy focused on driving quality trafficand new customer acquisition across all paid media channels whileensuring profitability and long-term customer value. Drivecontinuous improvement in targeting, investment, and platforminnovation. Create related financial budgets and sales forecastsfor financial planning. SEO strategy focused on building authority, trust andcredibility. Seasonal Marketing Campaign Briefs and Related Content informedby the annual brand marketing calendar, developed in partnershipwith the Director of Marketing and Brand Marketing Manager. Outputsof these seasonal marketing campaign briefs include: Performance Media Campaign Plan focused on driving increasedROI with direct accountability for testing and optimizing campaignmessaging & creative in partnership with creative and digital mediaagencies. Social Media Plan focused on building an engaged onlinecommunity with the brand’s core target audience Customer Journey Content Plan focused on delivering the rightmessage, to the right person, at the right time Track & optimize the brand’s Customer Lifecycle with focus oncost-per-acquisition targets and customer lifetime valuemodels. Ensure that processes and resources (budgets, tech, people)align to meet performance KPIs (metrics include Return On Ad Spend(ROAS), Profit Per New Customer (PPNC), Customer Acquisition Cost(CAC), and cohort performance) and cross-functional projectdeliverables. Oversees actionable analytics and reporting development formedia and digital marketing plans. Shareweekly/monthly/quarterly/yearly reports with leadership team andpeers, working closely with internal resources and externalpartners. Interpret and report to interested parties andleadership. Advocate for technologies such as AI-driven marketing tools,programmatic advertising, and other innovations to enhancetargeting and efficiency. Own & manage annual digital marketing budget, effectivelyprioritizing and allocating resources.. Build, lead & inspire a team of Digital Marketing professionalsfocused on a best-in-class digital customer experience.

Skills for

Success:

Minimum of 5 years of digital marketing & e-commerceexperience, preferably with a start-up brand or company Bachelor’s degree in marketing, business or other relatedfield Knowledge of how marketing impacts company financial goals(P&L) Experience leading creative and campaign developmentprocesses Outstanding analytical skills, strong experience interpretingtest results Proficiency in tools like Google Ads, Meta Ads Manager, andmarketing analytics tools like Google Analytics/Tag Manager Ability to switch between strategic thinking and tacticalexecution Excellent communication and collaboration skills; strongpresentation skills and plus A willingness to fail forward, learn and grow