Director of Marketing Position Available In Davidson, Tennessee

Director of Marketing Confidential Goodlettsville, TN Job Details Full-time $100,000 – $110,000 a year 23 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Referral program Qualifications Microsoft Powerpoint Microsoft Excel Management Social media management Customer service 5 years Microsoft Office Analysis skills Canva Bachelor’s degree Business Administration Senior level Business Marketing Business Marketing Full Job Description At this company, we are committed to creating vibrant communities through a foundation of teamwork, integrity, continuous improvement, compassion, and vibrant engagement. We are seeking a Marketing Manager who is passionate about innovative marketing strategies, building strong relationships, and delivering measurable results to help us continue to grow and serve our residents with excellence. The Marketing Manager is a strategic and creative role that leads and executes marketing initiatives that drive occupancy, retention, and brand awareness across our property portfolio. This role requires a deep understanding of the real estate market, a passion for data-driven marketing, and the ability to manage campaigns that produce measurable results. Our success is built on living our core values every day – integrity, teamwork, compassion, vibrant engagement, and continuous improvement. As a family-owned business, we pride ourselves on fostering strong relationships and creating thriving communities that positively impact the lives of our residents, clients, and associates.

Duties/Responsibilities:

Strategic Marketing & Collaboration

• Develop and implement strategic marketing programs aimed at achieving budgeted occupancy and revenue goals across our multifamily property portfolio.
• Collaborate closely with the operations team to set, implement, and maintain company marketing goals and objectives.
• Work with leadership to continually evolve brand identity and voice to reflect company values and marketing dynamics.
• Partner strategically with executives, owners, asset managers, and the operations team on property-specific advertising and occupancy initiatives. Digital Marketing & SEO
• Lead SEO and search engine marketing efforts, ensuring clear communication of goals and results to teams and ownership groups.
• Manage company websites, social media channels (Facebook, Instagram, Google), and reputation platforms to optimize reach and engagement. Community Marketing Plans & Analysis
• Research, develop, and continuously refine community marketing plans that align with target audiences and business goals.
• Analyze sub-market trends and asset performance to drive qualified leads and optimize marketing strategies.
• Manage marketing budgets for individual communities and the company as a whole, ensuring effective use of resources. Advertising, Lead Generation & Optimization
• Manage and optimize all content creation workflows, ensuring alignment with brand standards.
• Support leasing teams with high-quality promotional strategies and CRM (Customer Relationship Management) systems to improve lead nurturing and resident engagement.
• Evaluate and optimize lead generation and advertising platforms with a focus on ROI and conversions.
• Conduct ongoing analysis of lead quality, cost-per-lead, cost-per-move in, conversion rates, and campaign performance. Acquisition, Rebranding & Vendor Management
• Conduct marketing due diligence for prospective acquisitions and recommend post-acquisition strategies.
• Oversee new construction and rebranding marketing projects, including creative direction, collateral development, timeline management, and vendor collaboration.
• Maintain strong relationships with marketing vendors, ensuring monthly/quarterly portfolio performance reviews. Software, Data Management & Quality Control
• Manage integrations of software systems to ensure real-time dynamic pricing and accurate data across platforms.
• Ensure all property photos, videos, and digital assets are modern, high-quality, optimized, and appropriately published. Communication & Reputation Management
• Actively communicate marketing performance to executives, ownership groups, and operational teams.
• Oversee reputation management efforts, helping team members respond to and improve online reviews. Continuous Improvement & Innovation
• Stay informed on emerging marketing products, tools, and industry trends, making recommendations.

Required Skills/Abilities :

• Passion for relationship-building, teamwork, and achieving impactful marketing results.
• Proven experience with RealPage products and Knock Lead Management Systems; Canva experience preferred.
• Strong background in social media management and advertising (Facebook, Instagram, Google, etc.)
• Ability to persuasively express ideas and opinions to individuals and groups.
• Analytical skills with previous experience developing strategic marketing plans.
• Excellent written, verbal, and customer service skills.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Proven track record of successfully achieving marketing goals and demonstrating qualifiable results.
• Ability to lead and collaborate across departments with a high level of integrity and compassion.
• Flexibility and willingness to travel and work occasional non-traditional hours as needed.
• Bachelor’s degree in Business Administration, Marketing, or related field preferred.
• At least five years of experience in marketing and long-range planning required.

We are an equal opportunity employer and welcome applicants from all backgrounds and experiences. Our organization prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment free of discrimination and harassment. All employment decisions at Volunteer Properties are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, veteran, or disability status, or any other status protected by the laws or regulations in the locations where we operate.

Job Type:

Full-time Pay:

$100,000.00 – $110,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Referral program Vision insurance

Schedule:

8 hour shift Monday to Friday People with a criminal record are encouraged to apply

Work Location:

Hybrid remote in Goodlettsville, TN 37072