Director of Product Marketing Position Available In Davidson, Tennessee

Director of Product Marketing Holley Performance

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Nashville, TN Job Details Full-time Estimated:

$125K

• $160K a year 10 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Employee discount Qualifications Product marketing Marketing Google Tag Manager Master’s degree Bachelor’s degree HubSpot Senior level Google Analytics Master of Business Administration Leadership Communication skills Marketing Full Job Description At Simpson Race Products — part of Holley Performance — we live and breathe high-performance safety.

Our iconic family of brands includes Simpson Racing, Stilo, HANS, RaceQuip, Simpson Auto , and Simpson Motorcycle , trusted by racers and riders worldwide. Since 1959, we’ve delivered innovative gear that protects, performs, and pushes limits. Position Overview We’re hiring a Director of Product Marketing to lead go-to-market strategy and product storytelling across our trusted brand portfolio. This strategic, cross-functional leader will align marketing, product, and sales teams to drive growth, market leadership, and brand impact. You’ll report to the Division Leader and partner closely with the SVP of Marketing to shape the product roadmap and lead launches from concept to customer adoption. What You’ll Do Product Strategy & Leadership Align product roadmap with market needs and growth opportunities Guide portfolio planning using market trends, customer insights, and sales data Champion the voice of the customer across teams Go-to-Market Execution Lead GTM plans for new products and major updates Partner with Sales, Engineering, eCommerce, and Brand Marketing on launches Drive lifecycle marketing for sustained growth Positioning & Sales Enablement Craft clear, compelling product positioning and value props Oversee marketing content — digital, print, video, email, install guides Enable teams to confidently communicate product value Market Intelligence & Performance Monitor competitors, customer feedback, and market dynamics Track product KPIs and campaign ROI Refine pricing, messaging, and strategies based on insights What You Bring Bachelor’s in Marketing, Business, or related field; MBA preferred 8+ years in product marketing (automotive aftermarket or technical goods a plus) Proven experience leading launches and marketing strategy Deep understanding of motorsports culture and buyer behavior Strong communicator and cross-functional leader Data-driven and proficient in tools like HubSpot, Google Analytics, Shopify, PIM/ERP Why You’ll Love Working Here Health & Wellness

• Medical, dental, vision insurance Future-Ready
• 401(k) with company match Recharge Time
• Generous PTO and paid holidays Employee Discounts
• On all performance parts & gear Life & Disability Coverage
• Financial peace of mind Career Growth
• Opportunities across the Holley Performance family Culture
• Fast-paced, passionate, innovation-first workplace More info: holleybenefits.

com Other Requirements Occasional travel for events, site visits, or meetings Standard business hours with flexibility during key launch windows U.S. work authorization required Background check required Diversity & Inclusion At Simpson Race Products, we believe diversity drives innovation. We welcome applicants from all backgrounds and identities. Our culture thrives on respect, teamwork, and a shared love of performance — on and off the track.