Firestone Senior Brand Manager – West Position Available In Davidson, Tennessee

Company Overview Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries. Job Category Sales, Marketing & Product Management Position Summary Senior Brand Manager, Firestone – Bridgestone West The Senior Brand Manager, Firestone leads the Firestone Brand team within the Center of Excellence (COE). They are responsible for being chief steward of the Firestone brand across Bridgestone West (i.e., the Americas, Europe, Middle East and Africa) and building brand power, with focus on driving saliency (top of mind awareness), meaning (spontaneous linkage of our brand to key associations) and distinction from competitors among primary targets. This position reports to the Executive Director of Brand & Marketing Strategy and requires cross- functional collaboration within the larger Marketing COE and business marketing teams across West, along with corporate functions (IP, legal, tax) and the larger global marketing community in leading brand governance activities for the Firestone brand, which is wholly owned by Bridgestone Americas. This teammate, based in Nashville, is a leader of others, currently with one direct report and a variety of indirect relationships. Collaborating and influencing with a broad network of stakeholders is a prerequisite to success for this role. Responsibilities Chief steward and representative of brand for Firestone Revitalization projects commissioned by G-CEO office and led by West EXCO, partnering across core tire and retail to lead efforts to regain share and increase revenue across key regions in Bridgestone West including U.S. and Brazil Lead project, partnering with cross-functional enterprise stakeholders, to establish and deliver a new brand communications platform and playbooks supporting new value-based position for the Firestone brand; partner with all functions / businesses / regions on consistent deployment. Establish new model for Firestone brand governance with ownership of the brand returning to BSAM. Partner with Legal, Tax, global key stakeholders (including GHO) to effectively steward all brand management activities (finance, legal, licensing, brand enhancement). Serve as primary voice of the brand to West EXCO. Lead strategic development of refreshed strategy for Firestone licensing to grow brand awareness and revenue for brand reinvestment and strategic growth. Deploy strategy across West and globally. Develop annual brief for all Firestone-specific strategic COE Focus Areas – socialize across Marketing COE and other stakeholders / partners to guide all key initiative planning, including our primary brand platforms – the INDYCAR and

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motorsports programs Lead strategy and oversee execution (in collaboration with Content & Creative team or select external strategic partners) of all Firestone Reason to Care and Consider content for Bridgestone West. Partner with all business marketers to support consistent activation against established brand playbooks at Reason to Buy activation level. Partner with Customer & Marketing Insights (CMI) to identify and deliver brand KPIs that measure progress against established annual Focus Areas for the brand and long-term brand health. Works with Firestone Brand Manager to develop and execute career development plan, ensuring intentional and ongoing discussion around individual teammate career reflection as well as goals and learning opportunities (experience, exposure & education). Minimum Qualifications 15+ years experience in brand management – experience in marketing communications or broader business marketing and working within international teams are an asset Possess superior interpersonal, communication and collaboration skills with ability to lead both directly and through influence across a broad network of stakeholders Demonstrate excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues in a clear and concise manner to senior leaders Have experience leading agency partners and/or external vendors Demonstrate successful people management & development experience A strategic, creative thinker, demonstrating strong problem-solving skills Comfort in dealing with ambiguity and a variety of initiatives and processes Detail-oriented, organized and able to lead and deliver multiple projects in fast-paced environment while producing high-quality outputs Self-starter with bias for action and ability to work independently within a matrixed organization At Bridgestone, you are Free to Be We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need. What we offer At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you: A supportive and engaging onboarding experience to ensure a smooth transition into our team. The opportunity to develop and grow, through training and regular mentorship. Corporate Social Responsibility activities. A truly global, dynamic and challenging work environment. Agility and work/life effectiveness and your long-term well-being. A diverse and inclusive team. Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law. Employment Eligibility If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment. Based in Nashville Tennessee, Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility (CSR), commitment Our Way to Serve, Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play.