Content Marketing Manager Position Available In Knox, Tennessee

Content Marketing Manager United Way of Great Knoxville – 4.1 Knoxville, TN Job Details $60,000 – $70,000 a year 14 hours ago Qualifications Microsoft Powerpoint Microsoft Word Email marketing Microsoft Excel WordPress Marketing 5 years Writing skills Content management systems Mid-level Microsoft Office Master’s degree Project management Bachelor’s degree SEO Content marketing Organizational skills Proofreading Editing Full Job Description United Way of Greater Knoxville (UWGK) is seeking a Content Marketing Manager —a dynamic storyteller and strategist who leads the creation and coordination of content across digital and print channels at the United Way of Greater Knoxville (UWGK). This role is responsible for developing clear, compelling content that elevates the organization’s mission, engages key audiences, and supports campaigns and initiatives. From managing a multi-channel content calendar to crafting engaging social media posts, donor materials, email campaigns, and website copy, this position ensures that all content reflects UWGK’s brand voice and strategic goals. The ideal candidate is a skilled writer, thoughtful collaborator, and proactive project manager who brings creativity, organization, and insight to every stage of the content process. What You’ll Do As the Content Marketing Manager, you’ll: Content Creation & Strategy Write, edit, and proofread content for various formats, including web pages, social media posts, emails, brochures, reports, flyers, and signage. Ensure all content is accurate, on-brand, and tailored for the intended audience—donors, partners, or community members. Collaborate across departments to source information, develop stories, and shape messaging for campaigns and initiatives. Maintain and manage a content calendar, ensuring timely production of digital and print deliverables. Apply SEO and digital best practices to improve visibility and engagement. Provide direction on visual content and design assets when needed. Project Management Lead content development projects from kickoff through delivery—establishing timelines, tracking progress, and coordinating with internal and external stakeholders. Manage production workflows and approval processes for content across multiple platforms, ensuring efficient production and final deliverables stay on track. Prioritize requests and keep communication clear and organized across teams and timelines. Digital Engagement & Performance Manage day-to-day content for social media platforms, including scheduling, publishing, and community interaction. Monitor and respond to online engagement in alignment with UWGK’s tone and messaging. Support executive leadership with social media content and visibility when needed. Write copy and guide layout for email campaigns, newsletters, and audience-specific updates. Track content performance across channels and use data analytics to adjust strategy and messaging to grow engagement and followers. Create toolkits and promotional materials to support events and initiatives, both in-person and virtual. What You Bring We’re looking for someone who is: Exceptional writing, editing, and proofreading skills across formats (web, print, social, email), with a clear and engaging style. Ability to tailor messaging to specific platforms and audiences, ensuring clarity, consistency, and alignment with UWGK’s mission using UWGK’s tone and messaging. Strong project management and organizational skills, with the ability to manage multiple deadlines, track progress, and keep content production on schedule. Confidence in working independently and collaboratively, taking initiative while aligning with team goals. Familiarity with SEO best practices, content management systems (such as WordPress), email marketing tools, and social media platforms. Strong attention to detail and accuracy, with the ability to maintain quality and brand standards across all communications. Capacity to analyze content performance data and digital engagement metrics to inform decisions and improve future strategy. Comfort collaborating with designers, videographers, and other creatives—offering thoughtful direction and feedback on visuals and multimedia assets. A strategic mindset that can turn complex information into accessible, mission-driven stories and messages. Knowledge of regional communities and the ability to create cultural awareness and community-responsive content. Strong interpersonal skills and a team-oriented mindset; ability to work effectively with internal teams, community partners, and external vendors. Proficiency with Microsoft Office Suite (Word, Excel, Teams, and PowerPoint) and willing to learn new tools and technologies as needed. Adaptability and resilience to respond to changing priorities and timelines in a fast-paced, mission-centered environment. A commitment to learning, creativity, and continuous improvement in storytelling, strategy, and engagement. Passion for United Way of Greater Knoxville’s work and its impact on the community. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or related field. Minimum of 5 years of experience in content marketing, digital communications, or journalism. Proven success creating content across platforms and managing multi-channel strategies.

Bonus points if you have:

A Master’s degree in a related field. Experience with project management tools like ClickUp or Asana. Familiarity with Meltwater or similar media monitoring platforms. Hands-on experience with email marketing platforms and campaign design.

Start your journey here:

United Way of Greater Knoxville (UWGK) is part of a global organization that directly impacts our local communities. We are committed to fostering a collaborative culture where every team member feels valued, respected, and empowered to contribute. Our work is rooted in making a meaningful impact, changing lives, and embracing the strengths of our community. YOU are an essential part of making our mission a reality. Join a team of great people, collaborate on meaningful work, and serve the communities you call home while you do it. UWGK strives to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors, not limited to skill set level, experience, training, licensure, and certifications. To support the ability to reward merit-based performance, UWGK typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $60,000- $70,000/year.

How we think:

Our human capital is our most valuable asset. The collective sum of individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of our culture, reputation, and the organization’s achievement. When you join UWGK, you become a trusted advisor, collaborating with colleagues and community stakeholders to bring actionable insights that deliver meaningful and sustainable outcomes. In 2022, we celebrated the United Way of Greater Knoxville’s centennial year and unveiled our plans for the next 100 years. As a Thriving United Way, we are broadening our scope to include systems-level work in the areas of Community Schools, Early Education, Economic Mobility, and Health Communities. We will continue acting as a nonprofit funder and supporter, but we will also advocate on a larger scale to create lasting, systemic change in our community. As an equal opportunity employer, we want to empower all our teammates to succeed and grow. Please let us know if you require accommodation at any point during the recruitment process. We will be happy to assist. Ready to become part of our mission? Join UWGK – where your ideas and actions make a difference. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status, political affiliation, genetic information, or any other legally protected status or characteristics. UWGK provides reasonable accommodations to qualified individuals with disabilities. UWGK offers of employment are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary depending on specific job criteria. UWGK will consider employment-qualified applicants with arrest and conviction records in accordance with all local regulations and ordinances. UWGK will not discharge or, in any other manner, discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with UWGK’s legal duty to furnish information.