Marketing Director Position Available In Knox, Tennessee

Marketing Director Blue Diamond Attachments

LLC – 3.4

Knoxville, TN Job Details Full-time Estimated:

$105K – $131K a year 11 hours ago Qualifications Sales Marketing Social media management GPS Mentoring Budgeting Manufacturing Affiliate marketing Senior level Landscaping Leadership Communication skills Marketing Full Job Description Blue Diamond Attachments is hiring a Strategic Marketing Director to lead digital-first, fully-integrated campaigns that drive brand visibility, dealer alignment, and end-user engagement in a B2B2C environment. You’ll combine strategic planning with hands-on execution to generate demand and support growth across our dealer network.

What You’ll Do:

Develop and execute fully-integrated digital and print marketing campaigns that increase visibility, drive engagement, and support both dealer success and end-user adoption. Analyze market trends, forecast opportunities, and craft strategies aligned with business goals and industry direction. Manage campaign performance across all channels (email, paid media, SEO/SEM, social, print), adjusting tactics for optimal ROI. Lead the planning and management of marketing budgets and resource allocation. Collaborate closely with dealer networks to develop co-branded promotions and strengthen local market positioning. Use tools such as ZoomInfo and Salesforce to segment audiences, automate outreach, and provide performance visibility to leadership and sales teams. Guide content development across product launches, landing pages, digital ads, social media, and brochures. Inspire and lead internal marketing team members and creative partners to maintain alignment, productivity, and innovation. Key Qualifications Marketing Expertise Strong strategic mindset with the ability to translate insights into executable plans. Demonstrated success in developing and executing B2B2C marketing strategies, particularly through dealer networks. Experience with digital and print campaigns, content marketing, and social media across multiple platforms. Budget ownership experience and proven ability to optimize spend for performance. Industry Knowledge Familiarity with skid steer attachments and their applications in construction, agriculture, landscaping, and similar markets. Understanding of industry trends including the rise of automation, environmentally-friendly solutions, and product innovations like quick-connect systems and GPS-enabled equipment. Leadership Skills Strong leadership and team-building experience with a track record of mentoring and developing marketing teams. Proven success in building productive partnerships with dealers and aligning with medium- to long-term strategic goals. Effective communicator able to simplify and present complex marketing ideas to a variety of stakeholders. Preferred Qualifications Advanced degree in marketing, business, or a related field. Background in roles requiring high-level analytical thinking, problem-solving, and innovation in competitive markets. Experience in industries involving manufacturing, equipment sales, or channel partner marketing is highly desirable. What We Offer Competitive compensation and bonus program Great benefits A values-driven, fast-paced environment where marketing directly impacts company growth A chance to shape the digital marketing direction of an industry leader TN Drug Free Workplace | E-verify employer